CrowdStrike Brand Identity

A complete profile of CrowdStrike's visual system — colors, typography, components, and personality — extracted from https://crowdstrike.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://crowdstrike.com.

• Primary: #EC0000 (rgb(236, 0, 0))
• Accent: #EC0000 (rgb(236, 0, 0))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #000000 (rgb(0, 0, 0))
• Link: #D30000 (rgb(211, 0, 0))

Typography

Each font links to its Google Fonts page where available.

• Body Font: Haas Grot Disp 55 Roman (Google Fonts →)
• Heading Font: Haas Grot Disp 65 Medium (Google Fonts →)

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using CrowdStrike's actual button styles.

• Button Primary

  • Background: #EC0000
  • Text Color: #000000
  • Border Color: #EC0000
  • Border Radius: 10px

• Button Secondary

  • Background: #F8F8F8
  • Text Color: #000000
  • Border Radius: 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses and cybersecurity professionals

CrowdStrike Brand in the Wild

Image: crowdstrike.com

Image: marketplace.crowdstrike.com

Image: crowdstrike.com

Frequently Asked Questions

• What is CrowdStrike's primary brand color?
  CrowdStrike's primary brand color is #EC0000. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does CrowdStrike use?
  CrowdStrike uses Haas Grot Disp 55 Roman for body text and Haas Grot Disp 65 Medium for headings. Fonts were detected on https://crowdstrike.com as part of their live design system.

• Does CrowdStrike use a light or dark theme?
  CrowdStrike's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find CrowdStrike's logo?
  CrowdStrike's logo is available directly on their site (https://crowdstrike.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://crowdstrike.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by CrowdStrike.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Haas Grot Disp 65 Medium",
      "role": "heading"
    },
    {
      "family": "Haas Grot Disp 55 Roman",
      "role": "body"
    },
    {
      "family": "Neue Haas Grotesk Display Pro",
      "role": "display"
    },
    {
      "family": "CrowdStrike Sharp Sans Mdm",
      "role": "unknown"
    },
    {
      "family": "CrowdStrike Sharp Sans Bold",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EC0000",
    "accent": "#EC0000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D30000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Haas Grot Disp 55 Roman",
      "heading": "Haas Grot Disp 65 Medium"
    },
    "fontStacks": {
      "heading": [
        "CrowdStrikeSharpSans-Bold",
        "sans-serif"
      ],
      "body": [
        "HaasGrotDisp-45Light",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "CrowdStrikeSharpSans-Mdm",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EC0000",
      "textColor": "#000000",
      "borderColor": "#EC0000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8F8F8",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://assets.crowdstrike.com/is/content/crowdstrikeinc/black-primary-crowdstrike-logo-1-addedPadding-3",
    "favicon": "https://www.crowdstrike.com/etc.clientlibs/crowdstrike/clientlibs/crowdstrike-common/resources/favicon.ico",
    "ogImage": "https://assets.crowdstrike.com/is/image/crowdstrikeinc/WebShareDefaultImage",
    "logoHref": "/en-us",
    "logoAlt": "CrowdStrike Logo"
  }
}

Design Methodology

Brand data on this page was extracted from https://crowdstrike.com using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.