Crouton Brand Identity

A complete profile of Crouton's visual system — colors, typography, components, and personality — extracted from https://usecrouton.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FAF8F6
• textPrimary: #5A5450
• link: #000000

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

Visual Assets

• Logo: https://usecrouton.com/crouton-transparent.png
• Favicon: https://usecrouton.com/crouton-transparent.png
• Social card (og:image): /opengraph.png

UI Components

• buttonPrimary: background=#FAF8F6, textColor=#15100E, borderRadius=2px, shadow=none
• buttonSecondary: background=#26201D, textColor=#FAF8F6, borderColor=#26201D, borderRadius=2px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: design professionals

Crouton Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Olivia's Croutons Butter & Garlic Crouton – Martie
  • Image:
  • Source: https://martie.com/products/butter-garlic-crouton?srsltid=AfmBOopRLwkjO1epbJWy9TxnaIFH3njCC-HV24IR_dZxzUgZg4GbIMkv
• Crouton
  • Image:
  • Source: https://crouton.app/
• Best Croutons [Our Updated Ranking] | Sporked
  • Image:
  • Source: https://sporked.com/article/best-croutons/
• The serving size for these croutons is one crouton : r/mildlyinfuriating
  • Image:
  • Source: https://www.reddit.com/r/mildlyinfuriating/comments/1gpwzgl/the_serving_size_for_these_croutons_is_one_crouton/
• 7 Best Crouton Brands, Ranked Worst to Best
  • Image:
  • Source: https://www.today.com/food/groceries/best-croutons-rcna95325
• How to Make Croutons - My Sequined Life
  • Image:
  • Source: https://www.mysequinedlife.com/how-to-make-croutons/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Instrument Serif",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#000000",
  "background": "#FAF8F6",
  "textPrimary": "#5A5450",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Instrument Serif"
  },
  "fontStacks": {
   "heading": [
    "Instrument Serif",
    "Georgia",
    "serif"
   ],
   "body": [
    "Inter",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "36px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FAF8F6",
   "textColor": "#15100E",
   "borderRadius": "2px",
   "borderRadiusCorners": {
    "topLeft": "2px",
    "topRight": "2px",
    "bottomRight": "2px",
    "bottomLeft": "2px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#26201D",
   "textColor": "#FAF8F6",
   "borderColor": "#26201D",
   "borderRadius": "2px",
   "borderRadiusCorners": {
    "topLeft": "2px",
    "topRight": "2px",
    "bottomRight": "2px",
    "bottomLeft": "2px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://usecrouton.com/crouton-transparent.png",
  "favicon": "https://usecrouton.com/crouton-transparent.png",
  "ogImage": "/opengraph.png",
  "logoHref": "/",
  "logoAlt": "Crouton"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Crouton'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Join the design partner program",
   "reasoning": "Button #0 ('Join the design partner program') is likely the primary CTA due to its action-oriented text and prominence in the context of the website's purpose."
  },
  "secondary": {
   "index": 1,
   "text": "Talk to the founder",
   "reasoning": "Button #1 ('Talk to the founder') serves as a secondary action, offering a more personal engagement option, and has a different background color group."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "design professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Crouton'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}