# Cron Brand Identity

A complete profile of **Cron**'s visual system — colors, typography, components, and personality — extracted from [https://cron.com](https://cron.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://cron.com.

- primary
  - #FF4700
  - rgb(255, 71, 0)
- secondary
  - #392B0F
  - rgb(57, 43, 15)
- accent
  - #FFAA00
  - rgb(255, 170, 0)
- background
  - #161412
  - rgb(22, 20, 18)
- textPrimary
  - #161412
  - rgb(22, 20, 18)
- link
  - #FFAA00
  - rgb(255, 170, 0)

## Typography

Each font links to its Google Fonts page where available.

- primary
  - Helvetica Neue
  - [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)
- heading
  - Helvetica Neue
  - [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)
  - Helvetica Neue, Helvetica, Arial, sans-serif

## Visual Assets

## UI Components

Live previews rendered using Cron's actual button styles.

- Button Primary: background#161412, textColor#FFFFFF, borderRadius4px, shadowrgba(255, 71, 0, 0.5) 0px 0px 0px 0.5px inset, rgba(255, 72, 0, 0.2) 0px 0px 28px 0px

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** tech-savvy professionals

## Frequently Asked Questions

- **What is Cron's primary brand color?**  Cron's primary brand color is #FF4700. It anchors the visual identity across their website, product UI, and marketing materials.
- **What accent color does Cron use?**  Cron uses #FFAA00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
- **What font does Cron use?**  Cron uses Helvetica Neue as the primary typeface across body and headings.
- **Does Cron use a light or dark theme?**  Cron's primary site uses a dark color scheme, with a background of #161412.
- **Where can I find Cron's logo?**  Cron's logo is available directly on their site (https://cron.com). The current logo URL is included in the machine-readable JSON profile linked above.

## Methodology

Brand data on this page was extracted from [https://cron.com](https://cron.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF4700",
    "secondary": "#392B0F",
    "accent": "#FFAA00",
    "background": "#161412",
    "textPrimary": "#161412",
    "link": "#FFAA00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "140px",
      "h2": "140px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#161412",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(255, 71, 0, 0.5) 0px 0px 0px 0.5px inset, rgba(255, 72, 0, 0.2) 0px 0px 28px 0px"
    }
  },
  "images": {
    "logo": "https://www.cron.com/images/brand/cron-logotype-s.png",
    "logoHref": "/",
    "logoAlt": "Cron logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "confidence": {
    "colors": 0.9,
    "overall": 0.9
  }
}
```