CredPal Brand Identity

A complete profile of CredPal's visual system — colors, typography, components, and personality — extracted from https://credpal.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #2361E2
• secondary: #274FED
• accent: #274FED
• background: #FFFFFF
• textPrimary: #000000
• link: #020817

Typography

• primary: Satoshi — Google Fonts
• heading: Satoshi — Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#274FED, textColor=#FFFFFF, borderRadius=9999px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy consumers looking for flexible payment options

CredPal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Build a Credit Score That Will Make Lenders Give You Money
  • Image:
  • Source: Build a Credit Score
• savings Archives - CredPal
  • Image:
  • Source: Savings Archives
• CredPal Credit Builder - Build Credit the Seamless Way
  • Image:
  • Source: CredPal Credit Builder
• CredPal Blog | All you need to know about consumer credit.
  • Image:
  • Source: CredPal Blog
• How To Use Your Shopping Limit To Buy Now Pay Later - CredPal
  • Image:
  • Source: How To Use Shopping Limit
• How to Fix Your Credit Score Even If You've Made Mistakes in the Past - CredPal
  • Image:
  • Source: Fix Your Credit Score

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2361E2",
    "secondary": "#274FED",
    "accent": "#274FED",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#020817"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "78px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#274FED",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://credpal.com/assets/images/logo.svg",
    "favicon": "https://credpal.com/assets/icons/main-logo.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'CredPal'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join us",
      "reasoning": "Button #1 has a vibrant blue background (#274FED), which is the brand color, and the text 'Join us' suggests a strong call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Learn More",
      "reasoning": "Button #0 has a different background color (#000000) and the text 'Learn More', making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy consumers looking for flexible payment options"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'CredPal'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}