# Credal Brand Identity

A complete profile of **Credal**'s visual system — colors, typography, components, and personality — extracted from [https://www.credal.ai/](https://www.credal.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.credal.ai/.

| Type      | Color     | RGB          |
|-----------|-----------|--------------|
| primary   | #00D959   | rgb(0, 217, 89) |
| secondary | #4589DF   | rgb(69, 137, 223) |
| accent    | #4589DF   | rgb(69, 137, 223) |
| background| #FFFFFF   | rgb(255, 255, 255) |
| textPrimary| #25262B  | rgb(37, 38, 43) |
| link      | #0074D2   | rgb(0, 116, 210) |

## Typography

Each font links to its Google Fonts page where available.

| Type      | Font     | Google Fonts Link  |
|-----------|----------|---------------------|
| primary   | DM Sans  | [Google Fonts →](https://fonts.google.com/specimen/DM+Sans) |
| heading   | DM Sans  | [Google Fonts →](https://fonts.google.com/specimen/DM+Sans) |

## Visual Assets

## UI Components

Live previews rendered using Credal's actual button styles.

### Button Primary

- background: #4589DF
- textColor: #FFFFFF
- borderRadius: 2px
- shadow: none

### Button Secondary

- background: #FFFFFF
- textColor: #111111
- borderColor: #111111
- borderRadius: 2px
- shadow: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** enterprise businesses

## Frequently Asked Questions

**What is Credal's primary brand color?**  
Credal's primary brand color is #00D959. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Credal use?**  
Credal uses #4589DF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Credal use?**  
Credal uses DM Sans as the primary typeface across body and headings.

**Does Credal use a light or dark theme?**  
Credal's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Credal's logo?**  
Credal's logo is available directly on their site (https://www.credal.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.credal.ai/ using the Firecrawl branding extraction API, which inspects the live pages CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Credal.

## Methodology

Brand data on this page was extracted from [https://www.credal.ai/](https://www.credal.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00D959",
    "secondary": "#4589DF",
    "accent": "#4589DF",
    "background": "#FFFFFF",
    "textPrimary": "#25262B",
    "link": "#0074D2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": ["DM Sans", "sans-serif"],
      "body": ["DM Sans", "sans-serif"],
      "paragraph": ["DM Sans", "sans-serif"]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "28px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4589DF",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111111",
      "borderColor": "#111111",
      "borderRadius": "2px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.credal.ai/images/credal_logo.webp",
    "favicon": "https://www.credal.ai/images/favicon.png",
    "ogImage": "https://uploads-ssl.webflow.com/65f30a04a926c4ab669afe03/65fafdb5e360fccde6f003ee_ogPreview.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  }
}
```