# Credal Brand Identity

A complete profile of **Credal**'s visual system — colors, typography, components, and personality — extracted from https://www.credal.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/credal
- Machine-readable JSON: https://characterquilt.com/branding/credal.json
- Per-page llms.txt: https://characterquilt.com/branding/credal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00D959 |
| Accent | #4589DF |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #00D959
- secondary: #4589DF
- accent: #4589DF
- background: #FFFFFF
- textPrimary: #25262B
- link: #0074D2

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://www.credal.ai/images/credal_logo.webp
- Favicon: https://www.credal.ai/images/favicon.png
- Social card (og:image): https://uploads-ssl.webflow.com/65f30a04a926c4ab669afe03/65fafdb5e360fccde6f003ee_ogPreview.png

## UI Components

- buttonPrimary: background=#4589DF, textColor=#FFFFFF, borderRadius=2px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#111111, borderColor=#111111, borderRadius=2px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: enterprise businesses

## Credal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Why Most AI “Agents” Don't Work in the Enterprise and How to Fill the Gap**
  - Image: https://cdn.prod.website-files.com/65fdb2dac349dc3f0b179769/682e20e31a9667615ec7c94a_The%20Enterprise%20AI%20Agent%20Readiness%20Checklist%20(2).png
  - Source: https://www.credal.ai/blog/why-most-ai-agents-dont-work-in-the-enterprise-and-how-to-fill-the-gap
- **Credal Blog**
  - Image: https://cdn.prod.website-files.com/65fdb2dac349dc3f0b179769/691b4ce53a7a36e0420bf526_Claude.png
  - Source: https://www.credal.ai/blog
- **Team**
  - Image: https://www.credal.ai/images/livia.jpg
  - Source: https://www.credal.ai/team
- **Credal Blog**
  - Image: https://cdn.prod.website-files.com/65fdb2dac349dc3f0b179769/69bb713b28a91ab05e126995_Harness.jpg
  - Source: https://www.credal.ai/blog
- **How to embed AI Agents into daily workflows at enterprises**
  - Image: https://cdn.prod.website-files.com/65fdb2dac349dc3f0b179769/67cf2cd44c5cda013ebf34a6_ai%20agent%20graph.png
  - Source: https://www.credal.ai/blog/how-to-embed-ai-agents-into-daily-workflows-at-enterprises
- **Credal Blog**
  - Image: https://cdn.prod.website-files.com/65fdb2dac349dc3f0b179769/69ab2c53c1b1bcba5cf51644_A2A%20(1).png
  - Source: https://www.credal.ai/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00D959",
    "secondary": "#4589DF",
    "accent": "#4589DF",
    "background": "#FFFFFF",
    "textPrimary": "#25262B",
    "link": "#0074D2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "28px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4589DF",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111111",
      "borderColor": "#111111",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.credal.ai/images/credal_logo.webp",
    "favicon": "https://www.credal.ai/images/favicon.png",
    "ogImage": "https://uploads-ssl.webflow.com/65f30a04a926c4ab669afe03/65fafdb5e360fccde6f003ee_ogPreview.png",
    "logoHref": "/",
    "logoAlt": "Credal"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located at the top, and matches the brand name 'Credal'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Create Agent",
      "reasoning": "Button #2 ('Create Agent') uses a vibrant brand color (#4589DF) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Get a demo",
      "reasoning": "Button #5 ('Get a demo') has a different background color (#FFFFFF) and serves as a secondary action with less prominence."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top, and matches the brand name 'Credal'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```