Cratejoy Brand: Colors, Fonts, Logo & Visual Identity
Cratejoy Brand Identity
A complete profile of Cratejoy's visual system — colors, typography, components, and personality — extracted from http://cratejoy.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://cratejoy.com.
- primary:
#38BFC3 - secondary:
#268285 - accent:
#38BFC3 - background:
#FFFFFF - textPrimary:
#333333 - link:
#EF4734
Typography
Each font links to its Google Fonts page where available.
- Primary Font: Mulish
- Heading Font: Lora
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M721.817%2046.697c.137%200%20.473-.005.615-.01%209.518-.31%2017.02-7.908%2016.726-16.94-.3-8.856-7.855-15.795-17.194-15.795-.142%200-.483.005-.62.01-9.518.322-17.015%207.914-16.72%2016.942.3%208.86%207.85%2015.793%2017.193%2015.793zM498.19%20301.647c-58.635%207.976-211.872%2031.03-368.086%2072.657-6.597%201.757-10.517%208.522-8.76%2015.13%201.473%205.525%206.472%209.177%2011.938%209.177%201.053%200%202.126-.136%203.188-.42%20107.443-28.63%20243.908-55.57%20365.052-72.047%206.766-.915%2011.506-7.145%2010.585-13.92-.92-6.756-7.176-11.49-13.916-10.576z%22%20style%3D%22fill%3A%20rgb(56%2C%20191%2C%20195)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Cratejoy's actual button styles.
Input
| background | #FFFFFF |
| textColor | #333333 |
| borderColor | #E0E0E0 |
| borderRadius | 4px |
| shadow | none |
Button Primary
| background | #38BFC3 |
| textColor | #F8FBFB |
| borderRadius | 4px |
| shadow | none |
Button Secondary
| background | #FFFFFF |
| textColor | #333333 |
| borderColor | #38BFC3 |
| borderRadius | 4px |
| shadow | none |
Brand Personality
- Tone: modern
- Energy: medium
- Audience: consumers interested in subscription boxes
Frequently Asked Questions
What is Cratejoy's primary brand color?
Cratejoy's primary brand color is #38BFC3. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Cratejoy use?
Cratejoy uses Mulish for body text and Lora for headings. Fonts were detected on http://cratejoy.com as part of their live design system.
Does Cratejoy use a light or dark theme?
Cratejoy's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Cratejoy's logo?
Cratejoy's logo is available directly on their site (http://cratejoy.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://cratejoy.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.