# Craftwork Brand Identity

A complete profile of **Craftwork**'s visual system — colors, typography, components, and personality — extracted from [https://craftwork.com/](https://craftwork.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://craftwork.com/.  
primary:  
`#101828`  
rgb(16, 24, 40)  
secondary:  
`#58117D`  
rgb(88, 17, 125)  
accent:  
`#58117D`  
rgb(88, 17, 125)  
background:  
`#F5F5F5`  
rgb(245, 245, 245)  
textPrimary:  
`#32213B`  
rgb(50, 33, 59)  
link:  
`#32213B`  
rgb(50, 33, 59)

## Typography

Each font links to its Google Fonts page where available.  
primary: Inter  
heading: Inter

## UI Components

Live previews rendered using Craftwork's actual button styles.

### Input

input  
background: `#FFFFFF`  
textColor: `#32213B`  
borderColor: `#E5E5E5`  
borderRadius: `8px`  
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 3px 0px

### Button Primary

buttonPrimary  
background: `#58117D`  
textColor: `#FAFAFA`  
borderRadius: `8px`  
shadow: none

### Button Secondary

buttonSecondary  
background: `#FFFFFF`  
textColor: `#32213B`  
borderColor: `#E5E7EB`  
borderRadius: `8px`  
shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** homeowners in Charlotte & Raleigh, NC

## Craftwork Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: [craftwork.com](https://craftwork.com/locations/charlotte-nc/neighborhoods/lake-wylie)

Source: [craftwork.com](https://craftwork.com/locations/charlotte-nc/neighborhoods/lake-wylie)

Source: [craftwork.com](https://craftwork.com/locations/charlotte-nc/neighborhoods/lake-wylie)

Source: [craftwork.com](https://craftwork.com/locations/charlotte-nc/neighborhoods/lake-wylie)

Source: [craftwork.com](https://craftwork.com/cabinetry)

## Frequently Asked Questions

**What is Craftwork's primary brand color?**  
Craftwork's primary brand color is `#101828`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Craftwork use?**  
Craftwork uses `#58117D` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Craftwork use?**  
Craftwork uses Inter as the primary typeface across body and headings.

**Does Craftwork use a light or dark theme?**  
Craftwork's primary site uses a light color scheme, with a background of `#F5F5F5`.

**Where can I find Craftwork's logo?**  
Craftwork's logo is available directly on their site ([craftwork.com](https://craftwork.com/)).

**How was this brand profile generated?**  
This profile was extracted from [https://craftwork.com/](https://craftwork.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Craftwork.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#101828",
    "secondary": "#58117D",
    "accent": "#58117D",
    "background": "#F5F5F5",
    "textPrimary": "#32213B",
    "link": "#32213B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "ParafinaBlackS",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#32213B",
      "borderColor": "#E5E5E5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 3px 0px"
    },
    "buttonPrimary": {
      "background": "#58117D",
      "textColor": "#FAFAFA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#32213B",
      "borderColor": "#E5E7EB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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  ,
  "favicon": "https://craftwork.com/apple-touch-icon.png",
  "ogImage": "https://craftwork.com/api/og?title=Painters%20in%20Charlotte%20%26%20Raleigh%2C%20NC%20%7C%20Interior%20%26%20Exterior%20Painting%20%7C%20Craftwork",
  "logoHref": "/"
}
```