Craftwork Brand: Colors, Fonts, Logo & Visual Identity

Craftwork Brand Identity

A complete profile of Craftwork's visual system — colors, typography, components, and personality — extracted from https://craftwork.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://craftwork.com/.
primary:
#101828
rgb(16, 24, 40)
secondary:
#58117D
rgb(88, 17, 125)
accent:
#58117D
rgb(88, 17, 125)
background:
#F5F5F5
rgb(245, 245, 245)
textPrimary:
#32213B
rgb(50, 33, 59)
link:
#32213B
rgb(50, 33, 59)

Typography

Each font links to its Google Fonts page where available.
primary: Inter
heading: Inter

UI Components

Live previews rendered using Craftwork's actual button styles.

Input

input
background: #FFFFFF
textColor: #32213B
borderColor: #E5E5E5
borderRadius: 8px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 3px 0px

Button Primary

buttonPrimary
background: #58117D
textColor: #FAFAFA
borderRadius: 8px
shadow: none

Button Secondary

buttonSecondary
background: #FFFFFF
textColor: #32213B
borderColor: #E5E7EB
borderRadius: 8px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: homeowners in Charlotte & Raleigh, NC

Craftwork Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: craftwork.com

Frequently Asked Questions

What is Craftwork's primary brand color?
Craftwork's primary brand color is #101828. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Craftwork use?
Craftwork uses #58117D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Craftwork use?
Craftwork uses Inter as the primary typeface across body and headings.

Does Craftwork use a light or dark theme?
Craftwork's primary site uses a light color scheme, with a background of #F5F5F5.

Where can I find Craftwork's logo?
Craftwork's logo is available directly on their site (craftwork.com).

How was this brand profile generated?
This profile was extracted from https://craftwork.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Craftwork.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#101828",
    "secondary": "#58117D",
    "accent": "#58117D",
    "background": "#F5F5F5",
    "textPrimary": "#32213B",
    "link": "#32213B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "ParafinaBlackS",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#32213B",
      "borderColor": "#E5E5E5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 3px 0px"
    },
    "buttonPrimary": {
      "background": "#58117D",
      "textColor": "#FAFAFA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#32213B",
      "borderColor": "#E5E7EB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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  ,
  "favicon": "https://craftwork.com/apple-touch-icon.png",
  "ogImage": "https://craftwork.com/api/og?title=Painters%20in%20Charlotte%20%26%20Raleigh%2C%20NC%20%7C%20Interior%20%26%20Exterior%20Painting%20%7C%20Craftwork",
  "logoHref": "/"
}