Craft Brand Identity

A complete profile of Craft's visual system — colors, typography, components, and personality — extracted from https://www.craft.do/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.craft.do/.
primary
#9BD8A9
secondary
#FF3B30
accent
#2F7A43
background
#FCF9F7
textPrimary
#030302
link
#2F7A43

Typography

Each font links to its Google Fonts page where available.
primary
Untitled Sans
Untitled Sans Google Fonts →

UI Components

Live previews rendered using Craft's actual button styles.

Button Primary

• background: #2F7A43
• textColor: #41413F
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #030302
• borderRadius: 0px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: professionals and productivity enthusiasts

Craft Brand in the Wild

Image: craft.do

Image: craft.do

Image: craft.do

Image: craft.do

Image: craft.do

Image: craft.do

Frequently Asked Questions

1. What is Craft's primary brand color?
   Craft's primary brand color is #9BD8A9. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Craft use?
   Craft uses #2F7A43 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Craft use?
   Craft uses Untitled Sans as the primary typeface across body and headings.
4. Does Craft use a light or dark theme?
   Craft's primary site uses a light color scheme, with a background of #FCF9F7.
5. Where can I find Craft's logo?
   Craft's logo is available directly on their site (https://www.craft.do/). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://www.craft.do/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Craft.

Methodology

Brand data on this page was extracted from https://www.craft.do/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Craft.