Craft Coffee Brand Identity

A complete profile of Craft Coffee's visual system — colors, typography, components, and personality — extracted from https://www.craftcoffee.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.craftcoffee.com.

• Primary: #221111
• Secondary: #EB843D
• Accent: #EB843D
• Background: #FFFFFF
• Text Primary: #330000
• Link: #330000

Typography

Each font links to its Google Fonts page where available.

• Primary: Proxima Nova
  Proxima Nova Google Fonts →
• Heading: Gotham
  Gotham Google Fonts →
  Sentinel, Times, serif

Visual Assets

UI Components

Live previews rendered using Craft Coffee's actual button styles.

• Button Primary:

  • background: #EB843D
  • textColor: #000000
  • borderRadius: 3px
  • shadow: none

• Button Secondary:

  • background: #221111
  • textColor: #FFFFFF
  • borderColor: #FFFFFF
  • borderRadius: 3px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: coffee enthusiasts

Frequently Asked Questions

• What is Craft Coffee's primary brand color?
  Craft Coffee's primary brand color is #221111. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Craft Coffee use?
  Craft Coffee uses #EB843D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Craft Coffee use?
  Craft Coffee uses Proxima Nova for body text and Gotham for headings.

• Does Craft Coffee use a light or dark theme?
  Craft Coffee's primary site uses a light color scheme, with a background of #FFFFFF.

• How was this brand profile generated?
  This profile was extracted from https://www.craftcoffee.com using the Firecrawl branding extraction API.