cradle.json

Cradle Brand Identity

A complete profile of Cradle's visual system — colors, typography, components, and personality — extracted from https://www.cradle.bio/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #030712
Accent #224EEE
Body Font Inter
Heading Font Rethink Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals

Cradle Brand in the Wild

Working with these fonts

Not found on Google Fonts? Here's a recommended process to follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Rethink Sans",
      "role": "heading"
    },
    {
      "family": "Spot Mono Medium",
      "role": "monospace"
    },
    {
      "family": "Crimson Pro Regular",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#030712",
    "secondary": "#224EEE",
    "accent": "#224EEE",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Rethink Sans"
    },
    "fontStacks": {
      "heading": [
        "Rethink Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#224EEE",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.12) 0px 0px 0px 1px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0.08) 0px 0px 0px 1px inset"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/AtEI6tbWiHI47fwFzLXMJG4y8oE.png?width=222&height=66",
    "favicon": "https://framerusercontent.com/images/iPnB07FVCNkpoA7hqm6wM8E.png",
    "ogImage": "https://framerusercontent.com/assets/ZkfjxBti2AeLsLGqHLkndy16DHM.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, links to the homepage, and matches the brand name 'Cradle'. It is positioned at the top and is the most prominent logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to sales",
      "reasoning": "Button #0 has a vibrant blue background (#224EEE), which is a strong brand color, and the text 'Talk to sales' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Explore platform",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and the text 'Explore platform', which is less direct than the primary CTA but still encourages user interaction."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, links to the homepage, and matches the brand name 'Cradle'. It is positioned at the top and is the most prominent logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}