Coupl Brand Identity

A complete profile of Coupl's visual system — colors, typography, components, and personality — extracted from https://coupl.money/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #140C2A
• secondary: #198754
• accent: #0D6EFD
• background: #FFFFFF
• textPrimary: #2C2C2C
• link: #0D6EFD

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: young couples in India

Coupl Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Coupl — India's First Joint Account for Couples
  • Image:
  • Source: Coupl
• Coupl — India's First Joint Account for Couples
  • Image:
  • Source: Coupl
• Coupl — India's First Joint Account for Couples
  • Image:
  • Source: Coupl
• Coupl - Terms of Service
  • Image:
  • Source: Coupl Terms
• Eyelab: Couple • Ads of the World™ | Part of The Clio Network
  • Image:
  • Source: Ads of the World
• Couples report card
  • Image:
  • Source: Pinterest

Working with these fonts

Not found on Google Fonts? Instructions for using the fonts properly if you have permission to use them are included.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#140C2A",
    "secondary": "#198754",
    "accent": "#0D6EFD",
    "background": "#FFFFFF",
    "textPrimary": "#2C2C2C",
    "link": "#0D6EFD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Noto Sans",
        "Liberation Sans",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Noto Sans",
        "Liberation Sans",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "BasierCircleMedium"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "72px",
      "body": "36px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "logo": "https://coupl.money/_next/image?url=%2Fimages%2Fcoupl-logo.png&w=384&q=75",
    "favicon": "https://coupl.money/images/android-icon-36x36.jpeg",
    "ogImage": "https://coupl.money/images/coupl-bg.png",
    "logoHref": "/",
    "logoAlt": "Coupl logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Coupl'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "The detected button is not a typical CTA; it is an email link, not action-oriented."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, which is not suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "young couples in India"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Coupl'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}