Coupa Brand Identity

A complete profile of Coupa's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #5FD6FF
• secondary: #1565C0
• accent: #5FD6FF
• background: #FFFFFF
• textPrimary: #081D4D
• link: #081D4D

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#081D4D, borderColor=null, borderRadius=25.12px, shadow=none
• buttonPrimary: background=#5FD6FF, textColor=#081D4D, borderColor=#5FD6FF, borderRadius=25.12px, shadow=none
• buttonSecondary: background=#081D4D, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Coupa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• eBook: Streamline the Financial Close with Business Spend Management
  • Image:
  • Source: https://get.coupa.com/Streamline-Financial-Close.html
• Financial Services Firms Drive Visibility, Compliance, and Control | Business Spend Management | Coupa Software
  • Image:
  • Source: https://get.coupa.com/FinServWebinar0718_On-Demand.html
• The Essential Skills and Capabilities CFOs will Require from Finance Teams of the Future | CFO.com Series | Coupa Software
  • Image:
  • Source: https://get.coupa.com/19-05-14_TPW_NA_CFO.Com_19-CFOs-talk-finance-teams-of-future_On-Demand.html
• Futureproof Financial Health | Financial Maturity Model | Coupa
  • Image:
  • Source: https://get.coupa.com/Futureproof_Financial_Health.html
• eBook: Build Resilience in Times of Business Uncertainty | Coupa Software
  • Image:
  • Source: https://get.coupa.com/Building-Resilience-in-Uncertain-Times-JP.html
• Futureproof Financial Health | Financial Maturity Model | Coupa
  • Image:
  • Source: https://get.coupa.com/Futureproof_Financial_Health.html

Working with these fonts

Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5FD6FF",
    "secondary": "#1565C0",
    "accent": "#5FD6FF",
    "background": "#FFFFFF",
    "textPrimary": "#081D4D",
    "link": "#081D4D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "13.12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "13px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#081D4D",
      "borderColor": null,
      "borderRadius": "25.12px",
      "borderRadiusCorners": {
        "topLeft": "25.12px",
        "topRight": "25.12px",
        "bottomRight": "25.12px",
        "bottomLeft": "25.12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5FD6FF",
      "textColor": "#081D4D",
      "borderColor": "#5FD6FF",
      "borderRadius": "25.12px",
      "borderRadiusCorners": {
        "topLeft": "25.12px",
        "topRight": "25.12px",
        "bottomRight": "25.12px",
        "bottomLeft": "25.12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#081D4D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.coupa.com/wp-content/uploads/2024/09/Coupa_logo_white.svg",
    "favicon": "https://www.coupa.com/wp-content/uploads/2024/08/Coupa_flower_2023_blue.svg",
    "ogImage": "https://www.coupa.com/wp-content/uploads/2024/09/Coupa-thumbnail.png",
    "logoHref": "https://www.coupa.com/",
    "logoAlt": "Coupa"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}