Count Brand Identity

A complete profile of Count's visual system — colors, typography, components, and personality — extracted from https://count.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://count.co/.
primary: #2E29FA
secondary: #4F46E5
accent: #D1F42C
background: #FFFFFF
textPrimary: #242A2C
link: #D1F42C

Typography

Each font links to its Google Fonts page where available.

primary: Riforma
heading: Riforma
Stack: Riforma, system-ui, -apple-system, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M151.3%20110.2c-15.6%200-30.8%204.4-43.9%2012.8l50%2060.5c19.7-12%2034.3-30.8%2041-52.9.8-2.7-.2-5.7-2.6-7.2-13.3-8.7-28.7-13.3-44.5-13.2z%22%20fill%3D%22%23f20c74%22%20style%3D%22fill%3A%20rgb(242%2C%2012%2C%20116)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M70%20188.3c28.1%2013%2060.8%2011.1%2087.3-4.9l-50-60.5C85%20137.4%2071%20161.8%2070%20188.3zM126.9%2052.9c11.4-3.8%2021.9-10%2030.8-18.2%201.5-1.4%201.6-3.7.2-5.3-.2-.2-.4-.4-.7-.6C122.3%206%2076.5%209.1%2045%2036.4c-.6.4-.6%201.2-.2%201.8l.2.2c23.1%2018.3%2053.9%2023.8%2081.9%2014.5z%22%20fill%3D%22%2300006d%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%20109)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M256.8%20105.2c0-33%2020.4-53.7%2053-53.7%2028.9%200%2047.8%2015.6%2049%2040.5h-28.9c-1.9-10.6-9.6-17-20.2-17-14.8%200-24.1%2011.7-24.1%2030.2%200%2018.7%209.1%2030.5%2023.3%2030.5%2010.7%200%2019.1-6.3%2021.5-16.5h28.9c-2.2%2024.2-21.7%2039.6-50.4%2039.6-31.9.1-52.1-20.6-52.1-53.6zM368.7%20105.2c0-33.5%2020-53.7%2053-53.7s52.8%2020.2%2052.8%2053.7-19.8%2053.7-52.8%2053.7-53-20.2-53-53.7zm53%2030.4c14.8%200%2023.9-11.3%2023.9-30.4s-9.1-30.4-23.9-30.4c-15%200-24.1%2011.3-24.1%2030.4s9.1%2030.4%2024.1%2030.4zM529.4%20134.9c9.4%200%2016.8-5.2%2025-18.5V53.8h28.9v102.9h-28l-.5-11.7c-7.9%209-19.3%2014-31.3%2013.9-23.5%200-37.8-15.9-37.8-40V53.8h28.9v63.3c0%2010.7%205.9%2017.8%2014.8%2017.8zM652.4%2075.6c-9.4%200-16.8%205.2-25%2018.5v62.6h-28.9V53.8h28l.6%2011.7c7.9-9%2019.3-14%2031.3-13.9%2023.5%200%2037.8%2015.9%2037.8%2040v65.1h-28.9V93.4c-.1-10.7-6-17.8-14.9-17.8zM768.6%20133.4h-3.9c-12.6%200-17.2-3-17.2-13.7V77.1h21.1V53.8h-21.1V20.6l-28.9%2011.1v22H701V77h17.6v42.6c0%2021.9%2013.7%2037%2034.6%2037h15.4v-23.2z%22%20fill%3D%22%2300006d%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%20109)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

UI Components

Live previews rendered using Count's actual button styles.

Input

• background: transparent
• textColor: #242A2C
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

• background: #2E29FA
• textColor: #FFFFFF
• borderRadius: 33554400px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #242A2C
• borderColor: #242A2C
• borderRadius: 33554400px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: business professionals and analysts

Count Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.sanity.io

Image: cdn.sanity.io

Image: cdn.sanity.io

Image: cdn.sanity.io

Image: cdn.sanity.io

Image: cdn.sanity.io

Frequently Asked Questions

• What is Count's primary brand color?
  Count's primary brand color is #2E29FA. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Count use?
  Count uses #D1F42C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Count use?
  Count uses Riforma as the primary typeface across body and headings.

• Does Count use a light or dark theme?
  Count's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Count's logo?
  Count's logo is available directly on their site (https://count.co/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://count.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Count.

Methodology

Brand data on this page was extracted from https://count.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Count.