# Counsel Health Brand Identity

A complete profile of **Counsel Health**'s visual system — colors, typography, components, and personality — extracted from [https://www.counselhealth.com/](https://www.counselhealth.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.counselhealth.com/.

- **primary**: #243866 (rgb(36, 56, 102))
- **secondary**: #1C1304 (rgb(28, 19, 4))
- **accent**: #243866 (rgb(36, 56, 102))
- **background**: #F6F4ED (rgb(246, 244, 237))
- **textPrimary**: #020A21 (rgb(2, 10, 33))
- **link**: #020A21 (rgb(2, 10, 33))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Instrument Sans
  - [Instrument Sans Google Fonts →](https://fonts.google.com/specimen/Instrument+Sans)
- **heading**: Cigars
  - [Cigars Google Fonts →](https://fonts.google.com/specimen/Cigars)  
  - Cigars, Arial, sans-serif

## Visual Assets

*Logo*

.png)

*Favicon*

*Social Card*

## UI Components

Live previews rendered using Counsel Health's actual button styles.

### Input

- **background**: transparent
- **textColor**: #FFFFFF
- **borderColor**: null
- **borderRadius**: 0px
- **shadow**: none

### Button Primary

- **background**: #243866
- **textColor**: #FFFFFF
- **borderRadius**: 48px
- **shadow**: none

### Button Secondary

- **background**: #B0D512
- **textColor**: #243866
- **borderRadius**: 48px
- **shadow**: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: healthcare professionals and patients seeking online medical advice

## Counsel Health Brand in the Wild

*Source: [counselhealth.com](https://www.counselhealth.com/blog/lab-tests-without-insurance)*

*Source: [counselhealth.com](https://www.counselhealth.com/blog/designing-the-future-of-healthcare)*

*Source: [counselhealth.com](https://www.counselhealth.com/blog/clinician-cockpit-how-googles-amie-experiments-validate-counsels-approach)*

*Source: [counselhealth.com](https://www.counselhealth.com/blog/balancing-sensitivity-and-specificity)*

*Source: [counselhealth.com](https://www.counselhealth.com/blog/clinician-cockpit-how-googles-amie-experiments-validate-counsels-approach)*

*Source: [counselhealth.com](https://www.counselhealth.com/blog)*

## Frequently Asked Questions

- **What is Counsel Health's primary brand color?**  
  Counsel Health's primary brand color is #243866. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Counsel Health use?**  
  Counsel Health uses Instrument Sans for body text and Cigars for headings. Fonts were detected on https://www.counselhealth.com/ as part of their live design system.

- **Does Counsel Health use a light or dark theme?**  
  Counsel Health's primary site uses a light color scheme, with a background of #F6F4ED.

- **Where can I find Counsel Health's logo?**  
  Counsel Health's logo is available directly on their site ([https://www.counselhealth.com/](https://www.counselhealth.com/)). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://www.counselhealth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Counsel Health.

## Methodology

Brand data on this page was extracted from [https://www.counselhealth.com/](https://www.counselhealth.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.