Cotera Brand Identity

A complete profile of Cotera's visual system — colors, typography, components, and personality — extracted from https://cotera.co. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #364153
• accent: #364153
• background: #FFFFFF
• textPrimary: #171717
• link: #364153

Typography

• primary: Geist — Geist Font
• heading: Geist — Geist Font

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#000000, borderColor=#E5E5E5, borderRadius=11.2px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
• buttonPrimary: background=#171717, textColor=#FAFAFA, borderRadius=11.2px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.205 0 0 / 0.3) 0px 1px 2px 0px
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#A1A1A1, borderRadius=11.2px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Cotera Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Documentation - Cotera
  • Image:
    • Source: Documentation
• From Play to Pay: How Spotify Masters User Conversion
  • Image:
    • Source: Blog Post
• From Play to Pay: How Spotify Masters User Conversion
  • Image:
    • Source: Blog Post
• About Us - Cotera
  • Image:
    • Source: About Us
• From Broken Bread to Broken Stocks: The Blue Apron Story
  • Image:
    • Source: Blog Post
• Harnessing Sentiment Analysis: How Do Shoppers Really Feel About Erewhon's Sea Moss Gel?
  • Image:
    • Source: Blog Post

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.