CoreWeave Brand Identity

A complete profile of CoreWeave's visual system — colors, typography, components, and personality — extracted from https://coreweave.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/coreweave
• Machine-readable JSON: https://characterquilt.com/branding/coreweave.json
• Per-page llms.txt: https://characterquilt.com/branding/coreweave/llms.txt

Quick Facts

Color Palette

• primary: #0541E9
• secondary: #2741E7
• accent: #0541E9
• background: #F9FAFC
• textPrimary: #000000
• link: #1E242E

Typography

• primary: Plus Jakarta Sans — Google Fonts
• heading: Plus Jakarta Sans — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#343338, textColor=#FFFFFF, borderColor=null, borderRadius=60px, shadow=none
• buttonPrimary: background=#0541E9, textColor=#FFFFFF, borderColor=#0541E9, borderRadius=28px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=28px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: AI developers and tech companies

CoreWeave Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Essential Cloud for AI: Why Purpose-Built Defines the Future of Intelligence
  • Image: .png)
  • Source: Link
• The Essential Cloud for AI: Why Purpose-Built Defines the Future of Intelligence
  • Image:
  • Source: Link
• CoreWeave - Investor Relations
  • Image:
  • Source: Link
• Why llm-d in CNCF Matters for Production Inference | CoreWeave Blog
  • Image: .jpg)
  • Source: Link
• Access and use CoreWeave Grafana dashboards - CoreWeave Docs
  • Image:
  • Source: Link
• CFO's Guide to Cloud Investment and TCO | CoreWeave Blog
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.