CORE Brand Identity

A complete profile of CORE's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #EFEFEF
• textPrimary: #000000
• link: #000000

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

Visual Assets

• Logo:
• Favicon:

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

CORE Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Hailee Steinfeld In Her New Core Hydration Commercial.
  • Image:
  • Source: YouTube
• The Core Report - Podcast - Apple Podcasts
  • Image:
  • Source: Apple Podcasts
• CORE Landing Page and Main Menu
  • Image:
  • Source: CME Group
• Core Hydration Teams Up with Hailee Steinfeld for New “Find Your Core” Campaign | Keurig Dr Pepper
  • Image:
  • Source: Keurig Dr Pepper
• The Core Report | Podcast on Spotify
  • Image:
  • Source: Spotify
• 5 core landing page techniques
  • Image:
  • Source: Landing Page Techniques

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to load specific weights.
4. For each captured font URL: right-click → Save As to download.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist Mono Variable",
      "role": "monospace"
    },
    {
      "family": "Press Start 2P",
      "role": "unknown"
    },
    {
      "family": "Geist Variable",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#EFEFEF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Geist Variable",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Geist Variable",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Press Start 2P"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://www.getcore.me/logo.svg",
    "favicon": "https://www.getcore.me/favicon.ico?favicon.0ic1vlk2cj~p5.ico",
    "ogImage": null,
    "logoAlt": "CORE"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'CORE' with a source URL that includes 'logo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'CORE' with a source URL that includes 'logo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}