core.json
CORE Brand Identity
A complete profile of CORE's visual system — colors, typography, components, and personality — extracted from https://getcore.me. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/core
- Machine-readable JSON: https://characterquilt.com/branding/core.json
- Per-page llms.txt: https://characterquilt.com/branding/core/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |
Color Palette
- primary: #000000
- accent: #000000
- background: #EFEFEF
- textPrimary: #000000
- link: #000000
Typography
- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
Visual Assets
- Logo: https://www.getcore.me/logo.svg
- Favicon: https://www.getcore.me/favicon.ico?favicon.0ic1vlk2cj~p5.ico
Brand Personality
Tone: modern · Energy: medium · Audience: unknown
CORE Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Hailee Steinfeld In Her New Core Hydration Commercial.
- The Core Report - Podcast - Apple Podcasts
- CORE Landing Page and Main Menu
- Core Hydration Teams Up with Hailee Steinfeld for New “Find Your Core” Campaign | Keurig Dr Pepper
- The Core Report | Podcast on Spotify
- 5 core landing page techniques
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Geist Mono Variable",
"role": "monospace"
},
{
"family": "Press Start 2P",
"role": "unknown"
},
{
"family": "Geist Variable",
"role": "unknown"
},
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#000000",
"accent": "#000000",
"background": "#EFEFEF",
"textPrimary": "#000000",
"link": "#000000"
},
"typography": {
"fontFamilies": {
"primary": "Helvetica Neue",
"heading": "Helvetica Neue"
},
"fontStacks": {
"heading": [
"Geist Variable",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"Geist Variable",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"Press Start 2P"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "30px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {},
"images": {
"logo": "https://www.getcore.me/logo.svg",
"favicon": "https://www.getcore.me/favicon.ico?favicon.0ic1vlk2cj~p5.ico",
"ogImage": null,
"logoAlt": "CORE"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'CORE' with a source URL that includes 'logo'.",
"confidence": 0.9,
"source": "llm"
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "unknown"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0,
"colors": 0.9,
"overall": 0.45
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'CORE' with a source URL that includes 'logo'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": false,
"llmSucceeded": false
}
}
}