CopyCat Brand Identity

A complete profile of CopyCat's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #94A3B8
• secondary: #2563EB
• accent: #2563EB
• background: #F7F9FC
• textPrimary: #0F172A
• link: #0F172A

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Fraunces — https://fonts.google.com/specimen/Fraunces

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2563EB, textColor=#FFFFFF, borderColor=#2563EB, borderRadius=6px, shadow=none
• buttonSecondary: background=transparent, textColor=#0F172A, borderColor=#E2E8F0, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: insurance professionals

CopyCat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• CopyCatAI | Trusted AI for Insurance Ops
  • Image:
  • Source: https://www.runcopycat.com/
• CopyCatAI | Trusted AI for Insurance Ops
  • Image:
  • Source: https://www.runcopycat.com/
• CopyCatAI | Trusted AI for Insurance Ops
  • Image:
  • Source: https://www.runcopycat.com/
• CopyCatAI | Trusted AI for Insurance Ops
  • Image:
  • Source: https://www.runcopycat.com/
• CopyCatAI | Trusted AI for Insurance Ops
  • Image:
  • Source: https://www.runcopycat.com/
• Copycat ads – Abstract Construct
  • Image:
  • Source: https://ravi.rajiniravi.com/blog/2014/08/copycat-ads/

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow to help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download it locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "DM Sans",
   "role": "body"
  },
  {
   "family": "Fraunces",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#94A3B8",
  "secondary": "#2563EB",
  "accent": "#2563EB",
  "background": "#F7F9FC",
  "textPrimary": "#0F172A",
  "link": "#0F172A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "DM Sans",
   "heading": "Fraunces"
  },
  "fontStacks": {
   "heading": [
    "Fraunces",
    "Georgia",
    "Times New Roman",
    "serif"
   ],
   "body": [
    "DM Sans",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ],
   "paragraph": [
    "DM Sans",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "84px",
   "h2": "48px",
   "body": "18.4px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2563EB",
   "textColor": "#FFFFFF",
   "borderColor": "#2563EB",
   "borderRadius": "6px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#0F172A",
   "borderColor": "#E2E8F0",
   "borderRadius": "6px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.runcopycat.com/square_logo.png",
  "favicon": "https://www.runcopycat.com/logo.png",
  "ogImage": "https://www.runcopycat.com/square_logo.png",
  "logoHref": "/",
  "logoAlt": "CopyCat AI"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "insurance professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}