CopyCat Brand Identity

A complete profile of CopyCat's visual system — colors, typography, components, and personality — extracted from https://runcopycat.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/copycat
• Machine-readable JSON: https://characterquilt.com/branding/copycat.json
• Per-page llms.txt: https://characterquilt.com/branding/copycat/llms.txt

Quick Facts

Color Palette

• primary: #94A3B8
• secondary: #2563EB
• accent: #2563EB
• background: #F7F9FC
• textPrimary: #0F172A
• link: #0F172A

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Fraunces — https://fonts.google.com/specimen/Fraunces

Visual Assets

• Logo: https://www.runcopycat.com/square_logo.png
• Favicon: https://www.runcopycat.com/logo.png
• Social card (og:image): https://www.runcopycat.com/square_logo.png

UI Components

• buttonPrimary: background=#2563EB, textColor=#FFFFFF, borderColor=#2563EB, borderRadius=6px, shadow=none
• buttonSecondary: background=transparent, textColor=#0F172A, borderColor=#E2E8F0, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: insurance professionals

CopyCat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• CopyCatAI | Trusted AI for Insurance Ops
  • Image: https://www.runcopycat.com/partners/aaron-smith-insurance.jpg
  • Source: https://www.runcopycat.com/
• CopyCatAI | Trusted AI for Insurance Ops
  • Image: https://www.runcopycat.com/square_logo.png
  • Source: https://www.runcopycat.com/
• CopyCatAI | Trusted AI for Insurance Ops
  • Image: https://www.runcopycat.com/investors/yc-logo.png
  • Source: https://www.runcopycat.com/
• CopyCatAI | Trusted AI for Insurance Ops
  • Image: https://www.runcopycat.com/investors/flex-capital.png
  • Source: https://www.runcopycat.com/
• CopyCatAI | Trusted AI for Insurance Ops
  • Image: https://www.runcopycat.com/investors/datadog.png
  • Source: https://www.runcopycat.com/
• Copycat ads – Abstract Construct
  • Image: http://ravi.rajiniravi.com/blog/wp-content/uploads/2014/08/Print-Layouts-440x251.png
  • Source: https://ravi.rajiniravi.com/blog/2014/08/copycat-ads/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.