# Copia Brand Identity

A complete profile of **Copia**'s visual system — colors, typography, components, and personality — extracted from http://www.gocopia.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/copia
- Machine-readable JSON: https://characterquilt.com/branding/copia.json
- Per-page llms.txt: https://characterquilt.com/branding/copia/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00A179 |
| Accent | #00A179 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #00A179
- secondary: #C7F3E1
- accent: #00A179
- background: #FFFFFF
- textPrimary: #00A179
- link: #00A179

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://www.gocopia.com/static/7a852df03bbd30972d2d8dbfad0ca082/a1e2a/logo.png
- Favicon: https://www.gocopia.com/favicon-32x32.png?v=675eec8f5eaeb77ceaf8e4a545a1378c
- Social card (og:image): https://cms.copia.aftershock.agency/wp-content/uploads/2024/01/Press-Release-Photo-1.png

## UI Components

- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#00A179, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#D9F1EB, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and organizations looking to donate food

## Copia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Easily Donate Food**
  - Image: https://gocopia.com/static/13d8f60f0eeb86b03862836f8b421d80/c5e64/phone-copia.png
  - Source: https://gocopia.com/
- **FAQ & Support - Copia™**
  - Image: https://gocopia.com/static/ae2c9160210ad5ae4a09d9031d1b2b44/bc450/pattern-1.png
  - Source: https://gocopia.com/faq-support/
- **News - Copia™**
  - Image: https://gocopia.com/static/bb99905d8a32bda286842550edc054bf/d6dbf/Screenshot-2026-03-25-at-7.36.45-PM.png
  - Source: https://gocopia.com/news/
- **News - Copia™**
  - Image: https://gocopia.com/static/61d157f094e560bd5563e978044b48ca/9bf33/Untitled-design-9.png
  - Source: https://gocopia.com/news/
- **News - Copia™**
  - Image: https://gocopia.com/static/b08f0bd509cc7b97aef679b2b268292f/702da/p-91404758-jose-andres-group-copia-partnership.webp
  - Source: https://gocopia.com/news/
- **Solutions - Copia™**
  - Image: https://gocopia.com/static/db31e41a43d5062a8e10e4ddd45be896/c8dc0/pattern-4.png
  - Source: https://gocopia.com/solutions/

## Working with these fonts

Not found on Google Fonts?

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A179",
    "secondary": "#C7F3E1",
    "accent": "#00A179",
    "background": "#FFFFFF",
    "textPrimary": "#00A179",
    "link": "#00A179"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "40px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A179",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D9F1EB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.gocopia.com/static/7a852df03bbd30972d2d8dbfad0ca082/a1e2a/logo.png",
    "favicon": "https://www.gocopia.com/favicon-32x32.png?v=675eec8f5eaeb77ceaf8e4a545a1378c",
    "ogImage": "https://cms.copia.aftershock.agency/wp-content/uploads/2024/01/Press-Release-Photo-1.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Copia'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Download the Copia App",
      "reasoning": "Button #2 has a vibrant brand color (#00A179) and action-oriented text ('Download the Copia App'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #0 has a different background color (#D9F1EB) and serves as a secondary action ('Sign up')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and organizations looking to donate food"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Copia'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}