Convoy Brand Identity

A complete profile of Convoy's visual system — colors, typography, components, and personality — extracted from https://getconvoy.io. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #2780F1
• secondary: #16192C
• accent: #2780F1
• background: #FAFAFA
• textPrimary: #000000
• link: #98A2B3

Typography

• primary: Open Sauce Sans — https://fonts.google.com/specimen/Open+Sauce+Sans
• heading: Open Sauce Sans — https://fonts.google.com/specimen/Open+Sauce+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#101828, borderColor=#E7E7E7, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 2px -1px
• buttonPrimary: background=#2780F1, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#E7E7E7, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 2px -1px

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise clients

Convoy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Convoy vs Building Internal Webhook Infrastructure | Comparison Guide
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  • Source: Link
• What are Webhook Gateways? | The Webhooks Blog | Convoy Blog
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  • Source: Link
• Why Open Source? | The Webhooks Blog | Convoy Blog
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  • Source: Link
• Changelog - Convoy
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  • Source: Link
• Webhooks with Message Brokers and Convoy | The Webhooks Blog | Convoy Blog
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  • Source: Link
• Receive Webhook Events
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here are suggested flows that can help.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sauce Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2780F1",
    "secondary": "#16192C",
    "accent": "#2780F1",
    "background": "#FAFAFA",
    "textPrimary": "#000000",
    "link": "#98A2B3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sauce Sans",
      "heading": "Open Sauce Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sauce Sans"
      ],
      "body": [
        "Open Sauce Sans"
      ],
      "paragraph": [
        "Open Sauce Sans"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#101828",
      "borderColor": "#E7E7E7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 2px -1px"
    },
    "buttonPrimary": {
      "background": "#2780F1",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E7E7E7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 2px -1px"
    }
  },
  "images": {
    "logo": "https://www.getconvoy.io/svg/convoy-logo-full-new.svg",
    "favicon": "https://www.getconvoy.io/icon.svg?b1acde142b3054ef",
    "ogImage": "https://www.getconvoy.io/static/Convoy-OG.png",
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is a medium-sized, visible logo in the header with href=home, matching the brand 'Convoy'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Ask ChatGPT",
      "reasoning": "Button #0 'Ask ChatGPT' uses the vibrant brand color #2780F1, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Talk to a founder",
      "reasoning": "Button #3 'Talk to a founder' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise clients"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo in the header with href=home, matching the brand 'Convoy'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}