llms.txt

Convictional Brand Identity

A complete profile of Convictional's visual system — colors, typography, components, and personality — extracted from https://convictional.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #EFF6FF
Accent #2B7FFF
Body Font loretta
Heading Font loretta

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Convictional Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
    {
        "family": "loretta",
        "role": "unknown"
    }
 ],
 "colors": {
    "primary": "#EFF6FF",
    "secondary": "#6B5C4C",
    "accent": "#2B7FFF",
    "background": "#FFFDF5",
    "textPrimary": "#292524",
    "link": "#2B7FFF"
 },
 "typography": {
    "fontFamilies": {
        "primary": "loretta",
        "heading": "loretta"
    },
    "fontStacks": {
        "heading": [
            "loretta",
            "serif"
        ],
        "body": [
            "ui-sans-serif",
            "system-ui",
            "sans-serif",
            "Apple Color Emoji",
            "Segoe UI Emoji",
            "Segoe UI Symbol",
            "Noto Color Emoji"
        ],
        "paragraph": [
            "ui-sans-serif",
            "system-ui",
            "sans-serif",
            "Apple Color Emoji",
            "Segoe UI Emoji",
            "Segoe UI Symbol",
            "Noto Color Emoji"
        ]
    },
    "fontSizes": {
        "h1": "56px",
        "h2": "30px",
        "body": "24px"
    }
 },
 "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
 },
 "components": {
    "buttonPrimary": {
        "background": "#EFF6FF",
        "textColor": "#2B7FFF",
        "borderRadius": "6px",
        "borderRadiusCorners": {
            "topLeft": "6px",
            "topRight": "6px",
            "bottomRight": "6px",
            "bottomLeft": "6px"
        },
        "shadow": "rgba(0, 0, 0, 0.4) 0px 1px 3px 0px"
    },
    "buttonSecondary": {
        "background": "#F7F3EA",
        "textColor": "#56524E",
        "borderRadius": "6px",
        "borderRadiusCorners": {
            "topLeft": "6px",
            "topRight": "6px",
            "bottomRight": "6px",
            "bottomLeft": "6px"
        },
        "shadow": "rgba(0, 0, 0, 0.4) 0px 1px 3px 0px"
    }
 },
 "images": {
    "logo": "https://storage.googleapis.com/convictional-assets/convictional-wordmark.svg",
    "favicon": "https://storage.googleapis.com/convictional-assets/favicon.png",
    "ogImage": "https://storage.googleapis.com/convictional-assets/OG-image.png",
    "logoHref": "/",
    "logoAlt": "Convictional"
 },
 "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Convictional'.",
    "confidence": 0.95,
    "source": "llm"
 },
 "__llm_button_reasoning": {
    "primary": {
        "index": 0,
        "text": "Contact us",
        "reasoning": "Button #0 has a vibrant blue background (#EFF6FF) and is labeled 'Contact us', which is action-oriented. It also uses the class 'btn-primary', indicating it is intended as a primary action."
    },
    "secondary": {
        "index": 1,
        "text": "Product overview",
        "reasoning": "Button #1 has a different background color (#F7F3EA) and is labeled 'Product overview', which is less action-oriented compared to 'Contact us'. It serves as a secondary option for users seeking more information."
    },
    "confidence": 0.95
 },
 "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
 },
 "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
 },
 "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
 },
 "__llm_metadata": {
    "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
            "selectedLogoIndex": 0,
            "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Convictional'.",
            "confidence": 0.95
        }
    },
    "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
    }
 }
}