Convictional Brand Identity

A complete profile of Convictional's visual system — colors, typography, components, and personality — extracted from https://convictional.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/convictional
• Machine-readable JSON: https://characterquilt.com/branding/convictional.json
• Per-page llms.txt: https://characterquilt.com/branding/convictional/llms.txt

Quick Facts

Color Palette

• primary: #EFF6FF
• secondary: #6B5C4C
• accent: #2B7FFF
• background: #FFFDF5
• textPrimary: #292524
• link: #2B7FFF

Typography

• primary: loretta — https://fonts.google.com/specimen/loretta
• heading: loretta — https://fonts.google.com/specimen/loretta

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#EFF6FF, textColor=#2B7FFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0.4) 0px 1px 3px 0px
• buttonSecondary: background=#F7F3EA, textColor=#56524E, borderRadius=6px, shadow=rgba(0, 0, 0, 0.4) 0px 1px 3px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Convictional Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AI-Powered Customer Development - Convictional
  • Image:
  • Source: Link
• The Cognitive Cost of Constant Connection - Convictional
  • Image:
  • Source: Link
• AI-Powered Customer Development - Convictional
  • Image:
  • Source: Link
• AI-Powered Customer Development - Convictional
  • Image:
  • Source: Link
• Convictional | How teams vibe in the age of AI
  • Image:
  • Source: Link
• Using Criteria to Make Decisions - Convictional
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts?
CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "loretta",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EFF6FF",
    "secondary": "#6B5C4C",
    "accent": "#2B7FFF",
    "background": "#FFFDF5",
    "textPrimary": "#292524",
    "link": "#2B7FFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "loretta",
      "heading": "loretta"
    },
    "fontStacks": {
      "heading": [
        "loretta",
        "serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "30px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EFF6FF",
      "textColor": "#2B7FFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.4) 0px 1px 3px 0px"
    },
    "buttonSecondary": {
      "background": "#F7F3EA",
      "textColor": "#56524E",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.4) 0px 1px 3px 0px"
    }
  },
  "images": {
    "logo": "https://storage.googleapis.com/convictional-assets/convictional-wordmark.svg",
    "favicon": "https://storage.googleapis.com/convictional-assets/favicon.png",
    "ogImage": "https://storage.googleapis.com/convictional-assets/OG-image.png",
    "logoHref": "/",
    "logoAlt": "Convictional"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  }
}