llms.txt

Contra Brand Identity

A complete profile of Contra's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #222834
Accent #222834
Body Font GT Standard M
Heading Font GT Standard M

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: freelancers and businesses

Contra Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "GT Standard M",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#222834",
  "secondary": "#677084",
  "accent": "#222834",
  "background": "#FFFFFF",
  "textPrimary": "#14171F",
  "link": "#9BA2B0"
 },
 "typography": {
  "fontFamilies": {
   "primary": "GT Standard M",
   "heading": "GT Standard M"
  },
  "fontStacks": {
   "heading": [
    "GT Standard L",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "GT Standard M",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "GT Standard L",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "58px",
   "h2": "12px",
   "body": "19px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#222834",
   "textColor": "#FFFFFF",
   "borderRadius": "24px",
   "borderRadiusCorners": {
    "topLeft": "24px",
    "topRight": "24px",
    "bottomRight": "24px",
    "bottomLeft": "24px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F5F6F9",
   "textColor": "#9BA2B0",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": 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"favicon": "data:image/png;base64,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"
"ogImage": "https://contra.com/static/opengraph-assets/v2/fallbacks/contra-fallback-open-graph-image.png"
"brandPersonality": {"tone":"modern","energy":"medium","targetAudience":"freelancers and businesses"}
}