Contour Brand Identity

A complete profile of Contour's visual system — colors, typography, components, and personality — extracted from https://contourventures.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #283270
• secondary: #B2B6C3
• accent: #045089
• background: #FFFFFF
• textPrimary: #000000
• link: #045089

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Logo:

UI Components

• buttonPrimary: background=#B2B6C3, textColor=#283270, borderRadius=2px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: investors and startups

Contour Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Team - Contour Venture Partners
  • Image:
  • Source: https://www.contourventures.com/team/
• About Us - Contour Venture Partners
  • Image:
  • Source: https://www.contourventures.com/about/
• Team - Contour Venture Partners
  • Image:
  • Source: https://www.contourventures.com/team/
• Team - Contour Venture Partners
  • Image:
  • Source: https://www.contourventures.com/team/
• What is a contour survey? - Buildi
  • Image:
  • Source: https://www.buildi.com.au/what-is-contour-survey/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Open Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#283270",
  "secondary": "#B2B6C3",
  "accent": "#045089",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#045089"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Open Sans",
   "heading": "Open Sans"
  },
  "fontStacks": {
   "heading": [
    "Open Sans"
   ],
   "body": [
    "Open Sans"
   ],
   "paragraph": [
    "Open Sans"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "35px",
   "body": "26px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#B2B6C3",
   "textColor": "#283270",
   "borderRadius": "2px",
   "borderRadiusCorners": {
    "topLeft": "2px",
    "topRight": "2px",
    "bottomRight": "2px",
    "bottomLeft": "2px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.contourventures.com/wp-content/uploads/2019/08/logo.png",
  "favicon": null,
  "ogImage": null,
  "logoHref": "https://www.contourventures.com/",
  "logoAlt": "Contour Venture Partners"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Contour Venture Partners'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "SEE FULL PORTFOLIO",
   "reasoning": "The button 'SEE FULL PORTFOLIO' is likely the primary CTA as it directs users to explore the company's portfolio, which is a key action for potential clients or partners."
  },
  "secondary": {
   "index": 0,
   "text": "Contour is Hiring: Principal Role",
   "reasoning": "The button 'Contour is Hiring: Principal Role' is secondary as it targets a specific audience interested in job opportunities, not the main site action."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "investors and startups"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Contour Venture Partners'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}