# ContestMachine Brand Identity

A complete profile of **ContestMachine**'s visual system —
colors, typography, components, and personality — extracted from
[http://contestmachine.com](http://contestmachine.com/).
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://contestmachine.com.

| Color Name | Hex Code | RGB |
|------------|----------|-----|
| primary    | #00A4A6  | rgb(0, 164, 166) |
| secondary  | #D8EFEF  | rgb(216, 239, 239) |
| accent     | #00A4A6  | rgb(0, 164, 166) |
| background | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary| #111111  | rgb(17, 17, 17) |
| link       | #00112C  | rgb(0, 17, 44) |

## Typography

Each font links to its Google Fonts page where available.

| Role      | Font Family | Google Fonts |
|-----------|-------------|--------------|
| primary   | Helvetica   | [Google Fonts →](https://fonts.google.com/specimen/Helvetica) |
| heading   | Helvetica   | [Google Fonts →](https://fonts.google.com/specimen/Helvetica) |

## Visual Assets

## UI Components

Live previews rendered using ContestMachine's actual button styles.

| Component         | Background   | Text Color | Border Radius | Shadow                        |
|-------------------|--------------|------------|----------------|-------------------------------|
| Button Primary     | #00A4A6      | #FFFFFF    | 10px           | rgb(128, 128, 128) 0px 0px 1px 0px |
| Button Secondary   | #111111      | #FFFFFF    | 6px            | none                         |

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** business professionals looking to purchase domains

## ContestMachine Brand in the Wild

Image: [pequenoguru.com.br](http://www.pequenoguru.com.br/imagens/promo_heywhipple.jpg)  
Source: [pequenoguru.com.br](http://www.pequenoguru.com.br/2010/10/promocao-hey-whipple-squeeze-this/)

Image: [imgv2-2-f.scribdassets.com](https://imgv2-2-f.scribdassets.com/img/document/669536231/298x396/ab1b2334d0/1710548095?v=1)  
Source: [scribd.com](https://www.scribd.com/document/669536231/Startups)

Image: [i.gr-assets.com](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/hostedimages/1380454176i/2235216._SX540_.jpg)  
Source: [goodreads.com](https://www.goodreads.com/author/show/1330292.Maggie_Stiefvater/blog?page=396)

Image: [images.fastcompany.com](https://images.fastcompany.com/image/upload/f_webp,c_fit,w_1920,q_auto/fc/3018251-poster-lee-linden.jpg)  
Source: [fastcompany.com](https://www.fastcompany.com/3018251/67-lee-linden)

Image: [opengraph.githubassets.com](https://opengraph.githubassets.com/c782abf6b41958a1b47583999211a8eb4f2719cdeca5d8c46c37d21c49f55a74/harvard-lil/cloud-data)  
Source: [github.com](https://github.com/harvard-lil/cloud-data/blob/master/data/results/crunchbase_2008.csv)

Image: [opengraph.githubassets.com](https://opengraph.githubassets.com/df14c966dfa55d04c1e1b606dd2efd94b8bf81a16c1b9c1242cf6641d122a7bb/cjbarber/yc-stack)  
Source: [github.com](https://github.com/cjbarber/yc-stack)

## Frequently Asked Questions

**What is ContestMachine's primary brand color?**  
ContestMachine's primary brand color is #00A4A6. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does ContestMachine use?**  
ContestMachine uses Helvetica as the primary typeface across body and headings.

**Does ContestMachine use a light or dark theme?**  
ContestMachine's primary site uses a light color scheme, with a background of #FFFFFF.

**How was this brand profile generated?**  
This profile was extracted from http://contestmachine.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ContestMachine.

## Methodology

Brand data on this page was extracted from
[http://contestmachine.com](http://contestmachine.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API,
which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries
and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by ContestMachine.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A4A6",
    "secondary": "#D8EFEF",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00112C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00A4A6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals looking to purchase domains"
  }
}
```