# Consus Brand Identity

A complete profile of **Consus**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field         | Value       |
|---------------|-------------|
| Primary       | #E4DCBE     |
| Accent        | #E4DCBE     |
| Body Font     | Inter       |
| Heading Font  | Helvetica Neue |

## Color Palette

- primary: #E4DCBE
- secondary: #F4EED8
- accent: #E4DCBE
- background: #FFFFFF
- textPrimary: #231B15
- link: #EDE6CC

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#E4DCBE, textColor=#231B15, borderColor=#B4AC94, borderRadius=10px, shadow=none
- buttonSecondary: background=#231B15, textColor=#E4DCBE, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: defense industry professionals

## Consus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Accenture Completes Acquisition of Healthcare Consultancy consus.health**  
  - Image:   
  - Source: [Accenture Newsroom](https://newsroom.accenture.com/news/2024/accenture-completes-acquisition-of-healthcare-consultancy-consus-health)  
- **Consus Communications - Modern Poultry**  
  - Image:   
  - Source: [Modern Poultry](https://modernpoultry.media/consus/)  
- **Commodity Market Insights | Consus Ag Consulting**  
  - Image:   
  - Source: [Consus Ag Consulting](https://www.consusag.net/)  
- **Consus - real estate agency website redesign :: Behance**  
  - Image:   
  - Source: [Behance](https://www.behance.net/gallery/128584463/Consus-real-estate-agency-website-redesign)  
- **Person holding cellphone with logo of German company Consus Real Estate AG on screen in front of business webpage.**  
  - Image:   
  - Source: [Alamy](https://www.alamy.com/person-holding-cellphone-with-logo-of-german-company-consus-real-estate-ag-on-screen-in-front-of-business-webpage-focus-on-phone-display-image470441648.html)  
- **Commodity Market Insights | Consus Ag Consulting**  
  - Image:   
  - Source: [Consus Ag Consulting](https://www.consusag.net/)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Helvetica Neue",
 "role": "heading"
 },
 {
 "family": "Avenir",
 "role": "unknown"
 },
 {
 "family": "Helvetica",
 "role": "unknown"
 },
 {
 "family": "Arial",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#E4DCBE",
 "secondary": "#F4EED8",
 "accent": "#E4DCBE",
 "background": "#FFFFFF",
 "textPrimary": "#231B15",
 "link": "#EDE6CC"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Helvetica Neue"
 },
 "fontStacks": {
 "heading": [
 "Helvetica Neue",
 "Inter",
 "system-ui",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "system-ui",
 "Avenir",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Helvetica Neue",
 "Inter",
 "system-ui",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "96px",
 "h2": "52px",
 "body": "22px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E4DCBE",
 "textColor": "#231B15",
 "borderColor": "#B4AC94",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#231B15",
 "textColor": "#E4DCBE",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://consus.io/consus_logo.webp",
 "favicon": "https://consus.io/moon_favicon.webp?v=2",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Consus"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "defense industry professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}
```