Consus Brand Identity

A complete profile of Consus's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #E4DCBE
• secondary: #F4EED8
• accent: #E4DCBE
• background: #FFFFFF
• textPrimary: #231B15
• link: #EDE6CC

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#E4DCBE, textColor=#231B15, borderColor=#B4AC94, borderRadius=10px, shadow=none
• buttonSecondary: background=#231B15, textColor=#E4DCBE, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: defense industry professionals

Consus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Accenture Completes Acquisition of Healthcare Consultancy consus.health
  • Image:
  • Source: Accenture Newsroom
• Consus Communications - Modern Poultry
  • Image:
  • Source: Modern Poultry
• Commodity Market Insights | Consus Ag Consulting
  • Image:
  • Source: Consus Ag Consulting
• Consus - real estate agency website redesign :: Behance
  • Image:
  • Source: Behance
• Person holding cellphone with logo of German company Consus Real Estate AG on screen in front of business webpage.
  • Image:
  • Source: Alamy
• Commodity Market Insights | Consus Ag Consulting
  • Image:
  • Source: Consus Ag Consulting

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Helvetica Neue",
 "role": "heading"
 },
 {
 "family": "Avenir",
 "role": "unknown"
 },
 {
 "family": "Helvetica",
 "role": "unknown"
 },
 {
 "family": "Arial",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#E4DCBE",
 "secondary": "#F4EED8",
 "accent": "#E4DCBE",
 "background": "#FFFFFF",
 "textPrimary": "#231B15",
 "link": "#EDE6CC"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Helvetica Neue"
 },
 "fontStacks": {
 "heading": [
 "Helvetica Neue",
 "Inter",
 "system-ui",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "system-ui",
 "Avenir",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Helvetica Neue",
 "Inter",
 "system-ui",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "96px",
 "h2": "52px",
 "body": "22px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E4DCBE",
 "textColor": "#231B15",
 "borderColor": "#B4AC94",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#231B15",
 "textColor": "#E4DCBE",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://consus.io/consus_logo.webp",
 "favicon": "https://consus.io/moon_favicon.webp?v=2",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Consus"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "defense industry professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}