Consul Brand Identity

A complete profile of Consul's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4683EC
• secondary: #DAEBFB
• accent: #4683EC
• background: #FFFFFF
• textPrimary: #0A0A0A
• link: #0A2041

Typography

• primary: Poppins — Google Fonts - Poppins
• heading: Poppins — Google Fonts - Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#0A0A0A, borderColor=#E5E5E5, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px
• buttonPrimary: background=#4683EC, textColor=#FAFAFA, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px,

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and developers interested in stablecoin payouts

Consul Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Consul | The Stablecoin Payouts Platform
  • Image:
  • Source: Consul Individual
• Consul | The Stablecoin Payouts Platform
  • Image:
  • Source: Consul
• Consul | The Stablecoin Payouts Platform
  • Image:
  • Source: Consul Pricing
• Pitch Me Another!: The 1951 Ford Consul | The New Yorker
  • Image:
  • Source: New Yorker
• Browse thousands of Consul images for design inspiration | Dribbble
  • Image:
  • Source: Dribbble
• 1960s magazine car advert for the Ford Consul 315 Stock Photo - Alamy
  • Image:
  • Source: Alamy

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#4683EC",
  "secondary": "#DAEBFB",
  "accent": "#4683EC",
  "background": "#FFFFFF",
  "textPrimary": "#0A0A0A",
  "link": "#0A2041"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "Poppins",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Poppins",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "36px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#0A0A0A",
   "borderColor": "#E5E5E5",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
  },
  "buttonPrimary": {
   "background": "#4683EC",
   "textColor": "#FAFAFA",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
  }
 },
 "images": {
  "logo": "https://onconsul.com/logos/logo-text.png",
  "favicon": "https://onconsul.com/favicon-16x16.png",
  "ogImage": "https://onconsul.com/opengraph.png",
  "logoHref": "/",
  "logoAlt": "Consul"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and developers interested in stablecoin payouts"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 }
}