# Confido Brand Identity

A complete profile of **Confido**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field        | Value    |
|--------------|----------|
| Primary      | #356D4E  |
| Accent       | #356D4E  |
| Body Font    | Lato     |
| Heading Font  | Lato     |

## Color Palette

- primary: #356D4E
- secondary: #E7EDFE
- accent: #356D4E
- background: #FDFAF5
- textPrimary: #6C6C6C
- link: #275CEB

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image): .png)

## UI Components

- buttonPrimary: background=#356D4E, textColor=#FFFFFF, borderColor=#356D4E, borderRadius=16080px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#313131, borderColor=#FFFFFF, borderRadius=16080px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: CPG Brands and Enterprises

## Confido Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Confido | About Us**  
  - Image: .jpg)  
  - Source: https://www.confidotech.com/about
- **Confido | Blog**  
  - Image:   
  - Source: https://www.confidotech.com/blog
- **Confido | Case Studies & Guides**  
  - Image:   
  - Source: https://www.confidotech.com/case-studies
- **Confido | Blog**  
  - Image:   
  - Source: https://www.confidotech.com/blog
- **Confido | Integrations**  
  - Image: .png)  
  - Source: https://www.confidotech.com/integrations
- **Confido | Blog**  
  - Image:   
  - Source: https://www.confidotech.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Lato",
   "role": "body"
  },
  {
   "family": "Maisonneuemono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#356D4E",
  "secondary": "#E7EDFE",
  "accent": "#356D4E",
  "background": "#FDFAF5",
  "textPrimary": "#6C6C6C",
  "link": "#275CEB"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Lato",
   "heading": "Lato"
  },
  "fontStacks": {
   "heading": [
    "Lato",
    "sans-serif"
   ],
   "body": [
    "Lato",
    "sans-serif"
   ],
   "paragraph": [
    "Lato",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "44px",
   "body": "22.4px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "16px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#356D4E",
   "textColor": "#FFFFFF",
   "borderColor": "#356D4E",
   "borderRadius": "16080px",
   "borderRadiusCorners": {
    "topLeft": "16080px",
    "topRight": "16080px",
    "bottomRight": "16080px",
    "bottomLeft": "16080px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#313131",
   "borderColor": "#FFFFFF",
   "borderRadius": "16080px",
   "borderRadiusCorners": {
    "topLeft": "16080px",
    "topRight": "16080px",
    "bottomRight": "16080px",
    "bottomLeft": "16080px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/688b505483a098e4d2312c12_confido_logo_dark%201.svg",
  "favicon": "https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/687690879439f10b57571f58_Favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/6890b8959b2bc255b39dcd52_Facebook%20Open%20Graph%20(1).png",
  "logoHref": "/"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 13,
  "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Confido' with a source URL containing 'logo'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book a Demo",
   "reasoning": "Button #0 with text 'Book a Demo' uses the vibrant brand color #356D4E, making it the primary CTA due to its prominence and action-oriented text."
  },
  "secondary": {
   "index": 2,
   "text": "Book a Demo",
   "reasoning": "Button #2 with text 'Book a Demo' has a different background color (#FFFFFF) and serves as a secondary option with a less vibrant appearance."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "CPG Brands and Enterprises"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Confido' with a source URL containing 'logo'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```