# Confido Brand Identity

A complete profile of **Confido**'s visual system — colors, typography, components, and personality — extracted from https://www.confidotech.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/confido
- Machine-readable JSON: https://characterquilt.com/branding/confido.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #356D4E |
| Accent | #356D4E |
| Body Font | Lato |
| Heading Font | Lato |

## Color Palette

- primary: #356D4E
- secondary: #E7EDFE
- accent: #356D4E
- background: #FDFAF5
- textPrimary: #6C6C6C
- link: #275CEB

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image): .png)

## UI Components

- buttonPrimary: background=#356D4E, textColor=#FFFFFF, borderColor=#356D4E, borderRadius=16080px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#313131, borderColor=#FFFFFF, borderRadius=16080px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: CPG Brands and Enterprises

## Confido Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Confido | About Us**  
  - Image: .jpg)  
  - Source: https://www.confidotech.com/about
- **Confido | Blog**  
  - Image:   
  - Source: https://www.confidotech.com/blog
- **Confido | Case Studies & Guides**  
  - Image:   
  - Source: https://www.confidotech.com/case-studies
- **Confido | Blog**  
  - Image:   
  - Source: https://www.confidotech.com/blog
- **Confido | Integrations**  
  - Image: .png)  
  - Source: https://www.confidotech.com/integrations
- **Confido | Blog**  
  - Image:   
  - Source: https://www.confidotech.com/blog

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.