# Confident LIMS Brand Identity

A complete profile of **Confident LIMS**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value     |
|-----------|-----------|
| Primary   | #565467   |
| Accent    | #1C1739   |
| Body Font | Work Sans |
| Heading Font | Work Sans |

## Color Palette

- primary: #565467
- secondary: #E7F8FF
- accent: #1C1739
- background: #FFFFFF
- textPrimary: #1C1739
- link: #1C1739

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: Work Sans — https://fonts.google.com/specimen/Work+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/64d6509bb299ffdf28c03cc4/64d9e16fc8e3963295162d90_logo.svg
- Favicon: https://cdn.prod.website-files.com/64d6509bb299ffdf28c03cc4/65005f8a7d905db39561eff8_fav32.png
- Social card (og:image): https://confident-brand-assets.s3.us-west-1.amazonaws.com/Confident_Logo_Color_Main.png

## UI Components

- buttonPrimary: background=#1C1739, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#E7F8FF, textColor=#1C1739, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: laboratory professionals

## Confident LIMS Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Confident LIMS Blog | LIMS Insights & Updates**
  - Image: 
  - Source: https://www.confidentlims.com/blog
- **Confident Lims**
  - Image: 
  - Source: https://accounts.confidentlims.com/login?lab=therapeutic-health-choice
- **Super Sour Diesel**
  - Image: 
  - Source: https://share.confidentlims.com/samples/public/share/fea7fffd-a9fa-4dca-8530-d7688bce3b5a
- **Pineapple Express**
  - Image: 
  - Source: https://share.confidentlims.com/samples/public/share/afca867c-0f8d-464e-8c0f-3b87627ceb28
- **M00001232671: Royals Grape Gas Small Buds**
  - Image: 
  - Source: https://share.confidentlims.com/samples/public/share/5dd347cf-c4cb-4b46-837c-349fc10eeaf3
- **Confident LIMS Blog | LIMS Insights & Updates**
  - Image: .png)
  - Source: https://www.confidentlims.com/blog

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "JetBrains Mono",
   "role": "monospace"
  },
  {
   "family": "Work Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#565467",
  "secondary": "#E7F8FF",
  "accent": "#1C1739",
  "background": "#FFFFFF",
  "textPrimary": "#1C1739",
  "link": "#1C1739"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Work Sans",
   "heading": "Work Sans"
  },
  "fontStacks": {
   "heading": [
    "Work Sans",
    "sans-serif"
   ],
   "body": [
    "Work Sans",
    "sans-serif"
   ],
   "paragraph": [
    "Work Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "72px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1C1739",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#E7F8FF",
   "textColor": "#1C1739",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/64d6509bb299ffdf28c03cc4/64d9e16fc8e3963295162d90_logo.svg",
  "favicon": "https://cdn.prod.website-files.com/64d6509bb299ffdf28c03cc4/65005f8a7d905db39561eff8_fav32.png",
  "ogImage": "https://confident-brand-assets.s3.us-west-1.amazonaws.com/Confident_Logo_Color_Main.png",
  "logoHref": "/",
  "logoAlt": "confident logo image"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "laboratory professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```