# Confident LIMS Brand Identity

A complete profile of **Confident LIMS**'s visual system — colors, typography, components, and personality — extracted from https://confidentlims.com. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #565467 |
| Accent | #1C1739 |
| Body Font | Work Sans |
| Heading Font | Work Sans |

## Color Palette

- primary: #565467
- secondary: #E7F8FF
- accent: #1C1739
- background: #FFFFFF
- textPrimary: #1C1739
- link: #1C1739

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: Work Sans — https://fonts.google.com/specimen/Work+Sans

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#1C1739, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#E7F8FF, textColor=#1C1739, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: laboratory professionals

## Confident LIMS Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Confident LIMS Blog | LIMS Insights & Updates**
  - Image: 
  - Source: [Blog](https://www.confidentlims.com/blog)
- **Confident Lims**
  - Image: 
  - Source: [Login](https://accounts.confidentlims.com/login?lab=therapeutic-health-choice)
- **Super Sour Diesel**
  - Image: 
  - Source: [Share](https://share.confidentlims.com/samples/public/share/fea7fffd-a9fa-4dca-8530-d7688bce3b5a)
- **Pineapple Express**
  - Image: 
  - Source: [Share](https://share.confidentlims.com/samples/public/share/afca867c-0f8d-464e-8c0f-3b87627ceb28)
- **M00001232671: Royals Grape Gas Small Buds**
  - Image: 
  - Source: [Share](https://share.confidentlims.com/samples/public/share/5dd347cf-c4cb-4b46-837c-349fc10eeaf3)
- **Confident LIMS Blog | LIMS Insights & Updates**
  - Image: .png)
  - Source: [Blog](https://www.confidentlims.com/blog)

## Working with these fonts

Not found on Google Fonts? Follow the flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.