# Confident AI Brand Identity

A complete profile of **Confident AI**'s visual system — colors, typography, components, and personality — extracted from https://confident-ai.com. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #A9AFBA |
| Accent | #6E00FF |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #A9AFBA
- secondary: #6B7280
- accent: #6E00FF
- background: #000001
- textPrimary: #000001
- link: #6E00FF

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%20512%20512%22%20fill%3D%22currentColor%22%20aria-label%3D%22Confident%20AI%20logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%20130.247V381.73c0%202.904%202.458%205.191%205.356%205.005%2059.688-3.821%20123.532-24.779%20168.612-66.136v-49.562h-65.679c-8.102%200-15.071-6.231-15.444-14.325-.398-8.635%206.484-15.749%2015.021-15.749h66.103v-49.572c-44.828-41.139-108.672-62.34-168.614-66.149C2.457%20125.058%200%20127.344%200%20130.247zM338.032%20191.401v49.562h65.674c8.094%200%2015.061%206.216%2015.448%2014.3.413%208.635-6.475%2015.774-15.019%2015.774h-66.103v49.572c44.828%2041.139%20108.673%2062.34%20168.614%2066.149%202.897.184%205.354-2.102%205.354-5.005V130.27c0-2.904-2.458-5.19-5.356-5.005-59.843%203.829-123.609%2024.831-168.612%2066.136zM204.042%20197.967v116.066h103.916V197.967H204.042z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=0px, shadow=rgb(0, 0, 0) 0px 0px 0px 6px inset
- buttonSecondary: background=#000001, textColor=#FFFFFF, borderColor=#6E00FF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and tech companies

## Confident AI Brand in the Wild

- **Evaluating LLM Systems: Essential Metrics, Benchmarks, and Best Practices -  Confident AI**  
  Image:   
  Source: [Evaluating LLM Systems](https://www.confident-ai.com/blog/evaluating-llm-systems-metrics-benchmarks-and-best-practices)
- **Confident AI Blog - Resources to help teams stay confident in AI**  
  Image:   
  Source: [Confident AI Blog](https://www.confident-ai.com/blog)
- **Top LLM Benchmarks Explained: MMLU, HellaSwag, BBH, and Beyond - Confident  AI**  
  Image:   
  Source: [LLM Benchmarks](https://www.confident-ai.com/blog/llm-benchmarks-mmlu-hellaswag-and-beyond)
- **A Step-By-Step Guide to Evaluating an LLM Text Summarization Task -  Confident AI**  
  Image:   
  Source: [Evaluating LLM](https://www.confident-ai.com/blog/a-step-by-step-guide-to-evaluating-an-llm-text-summarization-task)
- **LLM Testing in 2026: Top Methods and Strategies - Confident AI**  
  Image:   
  Source: [LLM Testing](https://www.confident-ai.com/blog/llm-testing-in-2024-top-methods-and-strategies)

## Working with these fonts

Not found on Google Fonts? Follow these steps to access the fonts if you have permission:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or extensions: woff2, woff, ttf, otf).
3. Reload the page and navigate around to capture specific font weights.
4. Save each captured font URL locally.
5. Extract and rewrite @font-face declarations to point to your local file paths.

Only perform these actions if you have permission to use the brand assets, as most proprietary fonts are licensed.