Conduit Brand Identity

A complete profile of Conduit's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0A073B
• secondary: #E76824
• accent: #0000EE
• background: #FFFFFF
• textPrimary: #0000EE
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Outfit — https://fonts.google.com/specimen/Outfit

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FBFBFB, textColor=#0000EE, borderRadius=90px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=90px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: logistics and supply chain professionals

Conduit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Best Yard Management System (YMS) | Conduit
  • Image:
  • Source: https://www.helloconduit.com/yard-management
• Best Yard Management System (YMS) | Conduit
  • Image:
  • Source: https://www.helloconduit.com/yard-management
• Driver Check-In System | Conduit
  • Image:
  • Source: https://www.helloconduit.com/driver-sign-in
• Dock & Yard Management Blog | Conduit
  • Image:
  • Source: https://www.helloconduit.com/blog
• Driver Check-In System | Conduit
  • Image:
  • Source: https://www.helloconduit.com/driver-sign-in
• Manufacturing Dock Scheduling Software
  • Image:
  • Source: https://www.helloconduit.com/industries/manufacturing

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Outfit",
 "role": "heading"
 },
 {
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#0A073B",
 "secondary": "#E76824",
 "accent": "#0000EE",
 "background": "#FFFFFF",
 "textPrimary": "#0000EE",
 "link": "#0000EE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Outfit"
 },
 "fontStacks": {
 "heading": [
 "sans-serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "Outfit",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "24px",
 "h2": "40px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 12,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FBFBFB",
 "textColor": "#0000EE",
 "borderRadius": "90px",
 "borderRadiusCorners": {
 "topLeft": "90px",
 "topRight": "90px",
 "bottomRight": "90px",
 "bottomLeft": "90px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#0000EE",
 "borderRadius": "90px",
 "borderRadiusCorners": {
 "topLeft": "90px",
 "topRight": "90px",
 "bottomRight": "90px",
 "bottomLeft": "90px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "favicon": "https://framerusercontent.com/images/3AV2xiQGD5oV9iuC7sa51SSsyTw.png",
 "ogImage": "https://framerusercontent.com/images/dE533iTv7caQQaHCdcfhkCqQPU8.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "logistics and supply chain professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.95,
 "overall": 0.925
 }
}