conduit.json

Conduit Brand Identity

A complete profile of Conduit's visual system — colors, typography, components, and personality — extracted from http://helloconduit.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0A073B
Accent #0000EE
Body Font Inter
Heading Font Outfit

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: logistics and supply chain professionals

Conduit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0A073B",
    "secondary": "#E76824",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FBFBFB",
      "textColor": "#0000EE",
      "borderRadius": "90px",
      "borderRadiusCorners": {
        "topLeft": "90px",
        "topRight": "90px",
        "bottomRight": "90px",
        "bottomLeft": "90px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "90px",
      "borderRadiusCorners": {
        "topLeft": "90px",
        "topRight": "90px",
        "bottomRight": "90px",
        "bottomLeft": "90px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/3AV2xiQGD5oV9iuC7sa51SSsyTw.png",
    "ogImage": "https://framerusercontent.com/images/dE533iTv7caQQaHCdcfhkCqQPU8.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the candidates clearly represent the brand 'Conduit' as inferred from the page title and URL. The heuristic suggestion was not suitable as it linked to an external site.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Take a Tour",
      "reasoning": "Button #1 'Take a Tour' has a distinct call-to-action text and a unique background color (#FBFBFB) compared to other buttons, making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Take a Tour",
      "reasoning": "Button #2 'Take a Tour' shares the same text but has a slightly different background color (#FFFFFF), making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "logistics and supply chain professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the candidates clearly represent the brand 'Conduit' as inferred from the page title and URL. The heuristic suggestion was not suitable as it linked to an external site.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}