# Concourse Brand Identity

A complete profile of **Concourse**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E293B |
| Accent | #0F172A |
| Body Font | Silka |
| Heading Font | Archia |

## Color Palette

- primary: #1E293B
- secondary: #94A3B8
- accent: #0F172A
- background: #FFFFFF
- textPrimary: #0F172A
- link: #0F172A

## Typography

- primary: Silka — https://fonts.google.com/specimen/Silka
- heading: Archia — https://fonts.google.com/specimen/Archia

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#0F172A, textColor=#F8FAFC, borderRadius=2px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
- buttonSecondary: background=#FFFFFF, textColor=#1E293B, borderRadius=2px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

## Brand Personality

Tone: professional · Energy: medium · Audience: corporate finance teams

## Concourse Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Concourse Reporting Agent: Automating Financial Reporting**  
  - Image:   
  - Source: [Link](https://www.concourse.co/insights/ai-reporting-agent)
- **Top AI in Finance Blogs and Newsletters to Follow**  
  - Image:   
  - Source: [Link](https://www.concourse.co/insights/best-ai-finance-newsletters-blogs)
- **Balancing Flexibility and Automation**  
  - Image:   
  - Source: [Link](https://www.concourse.co/insights/flexibility-and-automation-with-ai)
- **Concourse for Data Teams | Concourse**  
  - Image:   
  - Source: [Link](https://www.concourse.co/teams/data)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Silka",
 "role": "body"
 },
 {
 "family": "Archia",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#1E293B",
 "secondary": "#94A3B8",
 "accent": "#0F172A",
 "background": "#FFFFFF",
 "textPrimary": "#0F172A",
 "link": "#0F172A"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Silka",
 "heading": "Archia"
 },
 "fontStacks": {
 "heading": [
 "Archia",
 "sans-serif"
 ],
 "body": [
 "Silka",
 "sans-serif"
 ],
 "paragraph": [
 "Silka",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "96px",
 "h2": "12px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "2px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#0F172A",
 "textColor": "#F8FAFC",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#1E293B",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
 }
 },
 "images": {
 "logo": "https://www.concourse.co/images/concourse-logo-white.svg",
 "favicon": "https://www.concourse.co/apple-touch-icon.png",
 "ogImage": "https://concourse.co/og.png",
 "logoHref": "/",
 "logoAlt": "Concourse logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "corporate finance teams"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}
```