CompUp Brand Identity

A complete profile of CompUp's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #20335B
• secondary: #FFEBE3
• accent: #20335B
• background: #FFFFFF
• textPrimary: #212B36
• link: #212B36

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Logo:
• Favicon: https://www.compup.io/icon.ico?a6845e9faf88516d

UI Components

• input: background=transparent, textColor=#212B36, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#20335B, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#F9FBFF, textColor=#212B36, borderColor=#20335B, borderRadius=22px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Open Sans",
 "role": "body"
 },
 {
 "family": "Roboto",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#20335B",
 "secondary": "#FFEBE3",
 "accent": "#20335B",
 "background": "#FFFFFF",
 "textPrimary": "#212B36",
 "link": "#212B36"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Open Sans",
 "heading": "Open Sans"
 },
 "fontStacks": {
 "heading": [
 "__Open_Sans_8544bd",
 "__Open_Sans_Fallback_8544bd",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "__Open_Sans_8544bd",
 "__Open_Sans_Fallback_8544bd",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "__Open_Sans_8544bd",
 "__Open_Sans_Fallback_8544bd",
 "Helvetica",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16.8px",
 "body": "36px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#212B36",
 "borderColor": null,
 "borderRadius": "0px",
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#20335B",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F9FBFF",
 "textColor": "#212B36",
 "borderColor": "#20335B",
 "borderRadius": "22px",
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.compup.io/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FcomupTransparentLogo.1d8ab2f8.png&w=384&q=75",
 "favicon": "https://www.compup.io/icon.ico?a6845e9faf88516d"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "material",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}