Compresr Brand Identity

A complete profile of Compresr's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #16A34A
• secondary: #142239
• accent: #16A34A
• background: #0A0A0A
• textPrimary: #0A0A0A
• link: #231309

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon: https://compresr.ai/favicon.ico

UI Components

• buttonPrimary: background=#16A34A, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(22, 163, 74, 0.75) 0px 8px 24px -14px
• buttonSecondary: background=#1A1A1A, textColor=#FFFFFF, borderColor=#3B3B3B, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Compresr Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• compresr - Context Compression
  • Image:
  • Source: https://compresr.ai/
• Compresr-ai · GitHub
  • Image:
  • Source: https://github.com/Compresr-ai
• Always look at the data...
  • Image:
  • Source: https://www.linkedin.com/posts/ivan-zakazov_always-look-at-the-data-is-one-of-the-truths-activity-7453229778905616384-mgCm
• Boost Model Context with Compresr (YC W26) AI Compression
  • Image:
  • Source: https://www.linkedin.com/posts/y-combinator_compresr-yc-w26-helps-you-boost-context-activity-7432575141538148352-OwAg
• LLMs need context to answer well...
  • Image:
  • Source: https://www.linkedin.com/posts/ivan-zakazov_llms-need-context-to-answer-well-but-too-activity-7452142797153017858-mXls
• Compresr (YC W26)
  • Image:
  • Source: https://www.linkedin.com/company/compresr

Working with these fonts

Not found on Google Fonts? Instructions for using proprietary fonts are provided in the original documentation.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#16A34A",
    "secondary": "#142239",
    "accent": "#16A34A",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#231309"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#16A34A",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(22, 163, 74, 0.75) 0px 8px 24px -14px"
    },
    "buttonSecondary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderColor": "#3B3B3B",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://compresr.ai/_next/image?url=%2Flogo.png&w=96&q=75",
    "favicon": "https://compresr.ai/favicon.ico",
    "ogImage": null,
    "logoAlt": "Compresr"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Compresr', is visible, and the source URL suggests it is the main logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get your free credits",
      "reasoning": "Button #1 ('Get your free credits') uses the vibrant brand color #16A34A, which is a strong indicator of a primary CTA. The text is action-oriented and encourages user engagement."
    },
    "secondary": {
      "index": 0,
      "text": "Contact us for on-prem",
      "reasoning": "Button #0 ('Contact us for on-prem') has a different background color (#1A1A1A) and serves as a secondary action, offering a contact option for specific needs."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Compresr', is visible, and the source URL suggests it is the main logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}