Complif Brand Identity

A complete profile of Complif's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #D2D5F3
• accent: #141519
• background: #FFFFFF
• textPrimary: #141519
• link: #97C2E1

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Outfit — https://fonts.google.com/specimen/Outfit

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=8px, shadow=none
• buttonPrimary: background=#141519, textColor=#FFFFFF, borderColor=#141519, borderRadius=100px, shadow=none
• buttonSecondary: background=#EEEFF1, textColor=#333333, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking compliance solutions

Complif Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Onboarding Solution for Account Opening | Complif
  • Image:
  • Source: Link
• Complif - Blog - Información pública: alcances y limitaciones de las áreas de compliance.
  • Image:
  • Source: Link
• Complif - Blog - The Reality of Compliance Teams in US Banks and How to Escape It
  • Image:
  • Source: Link
• Complif - Blog - OCR: Una herramienta versátil para la automatización de procesos.
  • Image:
  • Source: Link
• Plataforma de automação de processos PLD | Complif
  • Image:
  • Source: Link
• Complif - Blog - Novedad legal: Recomendaciones para una Inteligencia Artificial Fiable.
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  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
    {
      "family": "Outfit",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
 ],
 "colors": {
   "primary": "#0000EE",
   "secondary": "#D2D5F3",
   "accent": "#141519",
   "background": "#FFFFFF",
   "textPrimary": "#141519",
   "link": "#97C2E1"
 },
 "typography": {
   "fontFamilies": {
      "primary": "Arial",
      "heading": "Outfit"
   },
   "fontStacks": {
      "heading": [
         "Inter",
         "sans-serif"
      ],
      "body": [
         "Arial",
         "sans-serif"
      ],
      "paragraph": [
         "Inter",
         "sans-serif"
      ]
   },
   "fontSizes": {
      "h1": "16px",
      "h2": "52px",
      "body": "14px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "24px"
 },
 "components": {
   "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
         "topLeft": "8px",
         "topRight": "8px",
         "bottomRight": "8px",
         "bottomLeft": "8px"
      },
      "shadow": "none"
   },
   "buttonPrimary": {
      "background": "#141519",
      "textColor": "#FFFFFF",
      "borderColor": "#141519",
      "borderRadius": "100px",
      "borderRadiusCorners": {
         "topLeft": "100px",
         "topRight": "100px",
         "bottomRight": "100px",
         "bottomLeft": "100px"
      },
      "shadow": "none"
   },
   "buttonSecondary": {
      "background": "#EEEFF1",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
         "topLeft": "0px",
         "topRight": "0px",
         "bottomRight": "0px",
         "bottomLeft": "0px"
      },
      "shadow": "none"
   }
 },
 "images": {
   "logo": "https://cdn.prod.website-files.com/62d2ebd2727756144c73d7cc/65493e041d8ccd7f6fb567f9_Logo_Complif_Negro.svg",
   "favicon": "https://cdn.prod.website-files.com/62d2ebd2727756144c73d7cc/6564b1a10b1e1d93e85faac5_Favicon%201.png",
   "ogImage": "https://cdn.prod.website-files.com/62d2ebd2727756144c73d7cc/65b2a6dc73a63845e1f4ecab_V02_complif_open%20graph.png",
   "logoHref": "/us",
   "logoAlt": "logo complif negro"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "business professionals seeking compliance solutions"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 }
}