llms.txt

Complete Brand Identity

A complete profile of Complete's visual system — colors, typography, components, and personality — extracted from https://complete.so. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #2D3958
Accent #5A14D3
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Complete Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#2D3958",
 "secondary": "#8B5CF6",
 "accent": "#5A14D3",
 "background": "#FFFFFF",
 "textPrimary": "#7B88A8",
 "link": "#7B88A8"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Palatino Linotype",
 "Book Antiqua",
 "Palatino",
 "serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "65.6px",
 "h2": "35.2px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#333333",
 "borderColor": "#CCCCCC",
 "borderRadius": "30px",
 "borderRadiusCorners": {
 "topLeft": "30px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "30px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#5A14D3",
 "textColor": "#FFFFFF",
 "borderColor": "#8B5CF6",
 "borderRadius": "30px",
 "borderRadiusCorners": {
 "topLeft": "30px",
 "topRight": "30px",
 "bottomRight": "30px",
 "bottomLeft": "30px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F3EFFF",
 "textColor": "#5A14D3",
 "borderColor": "#8B5CF6",
 "borderRadius": "30px",
 "borderRadiusCorners": {
 "topLeft": "30px",
 "topRight": "30px",
 "bottomRight": "30px",
 "bottomLeft": "30px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/62e16ef1d63bf53422b973f4/6300001db4185186ae653782_complete-Logotype-color.svg",
 "favicon": "https://cdn.prod.website-files.com/62e16ef1d63bf53422b973f4/62ffe846d6b0eb06b7dbc674_favicon-32.png",
 "ogImage": "https://cdn.prod.website-files.com/62e16ef1d63bf53422b973f4/6303d378ee6bafd8f4a88208_completeog.png"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 24,
 "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Complete'.",
 "confidence": 0.9,
 "rejected": true,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Request a demo",
 "reasoning": "Button #1 is selected as the primary CTA because it uses a vibrant brand color (#5A14D3) and has action-oriented text 'Request a demo', which is a strong call-to-action."
 },
 "secondary": {
 "index": 3,
 "text": "Request a demo",
 "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#F3EFFF) and also uses the text 'Request a demo', making it a suitable secondary option."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Complete'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}