# Complete Brand Identity

A complete profile of **Complete**'s visual system — colors, typography, components, and personality — extracted from https://complete.so. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/complete
- Machine-readable JSON: https://characterquilt.com/branding/complete.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2D3958 |
| Accent | #5A14D3 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #2D3958
- secondary: #8B5CF6
- accent: #5A14D3
- background: #FFFFFF
- textPrimary: #7B88A8
- link: #7B88A8

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/62e16ef1d63bf53422b973f4/6300001db4185186ae653782_complete-Logotype-color.svg
- Favicon: https://cdn.prod.website-files.com/62e16ef1d63bf53422b973f4/62ffe846d6b0eb06b7dbc674_favicon-32.png
- Social card (og:image): https://cdn.prod.website-files.com/62e16ef1d63bf53422b973f4/6303d378ee6bafd8f4a88208_completeog.png

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=30px, shadow=none
- buttonPrimary: background=#5A14D3, textColor=#FFFFFF, borderColor=#8B5CF6, borderRadius=30px, shadow=none
- buttonSecondary: background=#F3EFFF, textColor=#5A14D3, borderColor=#8B5CF6, borderRadius=30px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Complete Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Navigating Stock Options for Startups | EDUCATION**
  - Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/633f61e84164225d9cdbe6d5_Frame%2019.png
  - Source: https://www.complete.so/blog/navigating-stock-options-for-startups
- **Complete — Blog**
  - Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/62fbd281cbc88afdf5b2ee25_626b20736be93141a4a25221_Screen%20Shot%202022-04-28%20at%204.16.56%20PM.png
  - Source: https://www.complete.so/blog
- **The Compensation Brain | EDUCATION**
  - Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/62fbd3ba8c199cbdec05e3a4_620b25b58748356a39c9ea98_pexels-joslyn-pickens-3833052.jpg
  - Source: https://www.complete.so/blog/the-compensation-brain
- **Complete — Blog**
  - Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/6834de21444b231df4ba2adf_edc38544-d5c1-49c1-a5e4-4484583ceeaa.png
  - Source: https://www.complete.so/blog
- **Stock Dilution: what is it and why does it matter? | EDUCATION**
  - Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/6349eb869833a911cef48a15_Cap%20Table%20Example.png
  - Source: https://www.complete.so/blog/stock-dilution-1
- **Complete — Blog**
  - Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/6750fb649d89e2bedf722150_Screenshot%202024-12-04%20at%205.01.19%E2%80%AFPM.png
  - Source: https://www.complete.so/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.