Complete Brand Identity

A complete profile of Complete's visual system — colors, typography, components, and personality — extracted from https://complete.so. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/complete
• Machine-readable JSON: https://characterquilt.com/branding/complete.json

Quick Facts

Color Palette

• primary: #2D3958
• secondary: #8B5CF6
• accent: #5A14D3
• background: #FFFFFF
• textPrimary: #7B88A8
• link: #7B88A8

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://cdn.prod.website-files.com/62e16ef1d63bf53422b973f4/6300001db4185186ae653782_complete-Logotype-color.svg
• Favicon: https://cdn.prod.website-files.com/62e16ef1d63bf53422b973f4/62ffe846d6b0eb06b7dbc674_favicon-32.png
• Social card (og:image): https://cdn.prod.website-files.com/62e16ef1d63bf53422b973f4/6303d378ee6bafd8f4a88208_completeog.png

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=30px, shadow=none
• buttonPrimary: background=#5A14D3, textColor=#FFFFFF, borderColor=#8B5CF6, borderRadius=30px, shadow=none
• buttonSecondary: background=#F3EFFF, textColor=#5A14D3, borderColor=#8B5CF6, borderRadius=30px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Complete Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Navigating Stock Options for Startups | EDUCATION
  • Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/633f61e84164225d9cdbe6d5_Frame%2019.png
  • Source: https://www.complete.so/blog/navigating-stock-options-for-startups
• Complete — Blog
  • Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/62fbd281cbc88afdf5b2ee25_626b20736be93141a4a25221_Screen%20Shot%202022-04-28%20at%204.16.56%20PM.png
  • Source: https://www.complete.so/blog
• The Compensation Brain | EDUCATION
  • Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/62fbd3ba8c199cbdec05e3a4_620b25b58748356a39c9ea98_pexels-joslyn-pickens-3833052.jpg
  • Source: https://www.complete.so/blog/the-compensation-brain
• Complete — Blog
  • Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/6834de21444b231df4ba2adf_edc38544-d5c1-49c1-a5e4-4484583ceeaa.png
  • Source: https://www.complete.so/blog
• Stock Dilution: what is it and why does it matter? | EDUCATION
  • Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/6349eb869833a911cef48a15_Cap%20Table%20Example.png
  • Source: https://www.complete.so/blog/stock-dilution-1
• Complete — Blog
  • Image: https://cdn.prod.website-files.com/62e16ef2d63bf588d6b97415/6750fb649d89e2bedf722150_Screenshot%202024-12-04%20at%205.01.19%E2%80%AFPM.png
  • Source: https://www.complete.so/blog

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.