llms.txt

Common Paper Brand Identity

A complete profile of Common Paper's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #08353F
Accent #326F84
Body Font Inter
Heading Font Eiko

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Common Paper Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Eiko",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#08353F",
  "secondary": "#DC3545",
  "accent": "#326F84",
  "background": "#F7F2EC",
  "textPrimary": "#326F84",
  "link": "#326F84"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Eiko"
  },
  "fontStacks": {
   "heading": [
    "Eiko"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "32px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#ABB0B2",
   "borderRadius": "3px",
   "borderRadiusCorners": {
    "topLeft": "3px",
    "topRight": "3px",
    "bottomRight": "3px",
    "bottomLeft": "3px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#326F84",
   "textColor": "#FFFFFF",
   "borderColor": "#326F84",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": 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  "favicon": "https://i0.wp.com/commonpaper.com/wp-content/uploads/2021/07/cropped-common-paper-icon-1.png?fit=32%2C32&ssl=1",
  "ogImage": "https://commonpaper.com/wp-content/uploads/2021/07/common-paper-image.png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Subscribe",
   "reasoning": "The button with text 'Subscribe' uses a vibrant brand color (#326F84) and is labeled as 'btn-primary', indicating it is the main call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button detected, so no secondary button is available with a different color."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}