llms.txt

Colossal Brand Identity

A complete profile of Colossal's visual system — colors, typography, components, and personality — extracted from https://colossal.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #5B4E96
Accent #607382
Body Font Telegraf
Heading Font NB Architekt Std

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: bold · Energy: high · Audience: environmentally conscious individuals and organizations interested in de-extinction and biotechnology.

Colossal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "NB Architekt Std",
 "role": "heading"
 },
 {
 "family": "Telegraf",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#5B4E96",
 "secondary": "#C02B0A",
 "accent": "#607382",
 "background": "#EEEEEE",
 "textPrimary": "#000000",
 "link": "#607382"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Telegraf",
 "heading": "NB Architekt Std"
 },
 "fontStacks": {
 "heading": [
 "Telegraf"
 ],
 "body": [
 "Telegraf"
 ],
 "paragraph": [
 "Telegraf"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "111.36px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderColor": "#FFFFFF",
 "borderRadius": "1000px",
 "borderRadiusCorners": {
 "topLeft": "1000px",
 "topRight": "1000px",
 "bottomRight": "1000px",
 "bottomLeft": "1000px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F1F1F1",
 "textColor": "#FFFFFF",
 "borderColor": "#FFFFFF",
 "borderRadius": "1000px",
 "borderRadiusCorners": {
 "topLeft": "1000px",
 "topRight": "1000px",
 "bottomRight": "1000px",
 "bottomLeft": "1000px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://colossal.com/wp-content/themes/colossal/img/header-logo.png",
 "favicon": "https://colossal.com/favicon.ico",
 "ogImage": "https://colossal.com/wp-content/uploads/Colossal_BrandingRegistered_Logo_Icon_RGB_Wht-1.png",
 "logoHref": "https://colossal.com"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, has a medium size, and is located at the top of the page, linking to the homepage, which aligns with the brand 'Colossal'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "See the Colossal vision for A Better World +",
 "reasoning": "Button #0 has a prominent call-to-action text 'See the Colossal vision for A Better World +' and uses a transparent background with white text, making it stand out as a primary CTA."
 },
 "secondary": {
 "index": 1,
 "text": "Discover the Science & Technologies that will revive the Mammoth +",
 "reasoning": "Button #1 has a different background color (#F1F1F1) and provides additional information, making it suitable as a secondary CTA."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "bold",
 "energy": "high",
 "targetAudience": "environmentally conscious individuals and organizations interested in de-extinction and biotechnology."
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and is located at the top of the page, linking to the homepage, which aligns with the brand 'Colossal'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}