CollectWise Brand Identity

A complete profile of CollectWise's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #E1EBFE
• accent: #111111
• background: #FFFFFF
• textPrimary: #111111
• link: #DDE8FD

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#111111, textColor=#0000EE, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

CollectWise Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• CollectWise
  • Image:
  • Source: https://www.collectwise.com/support
• CollectWise
  • Image:
  • Source: https://www.collectwise.com/
• CollectWise
  • Image:
  • Source: https://www.collectwise.com/
• CollectWise
  • Image:
  • Source: https://www.collectwise.com/
• CollectWise
  • Image:
  • Source: https://www.collectwise.com/
• CollectWise
  • Image:
  • Source: https://www.collectwise.com/

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Inter", "role": "body"},
    {"family": "DM Sans", "role": "heading"}
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#E1EBFE",
    "accent": "#111111",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#DDE8FD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": ["Inter", "sans-serif"],
      "body": ["sans-serif"],
      "paragraph": ["Inter", "sans-serif"]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "21px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/HXDb1FtwEOXs111cb9tCkLalCA.png?scale-down-to=1024",
    "favicon": "https://framerusercontent.com/images/da36mMoBCYASjrp6SjUZwFSUBE.png",
    "ogImage": "https://framerusercontent.com/images/UaV0Smzvm24cqFDKUz5HxvrsiNo.png",
    "logoHref": "./"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  }
}