CollectWise Brand Identity

A complete profile of CollectWise's visual system — colors, typography, components, and personality — extracted from https://collectwise.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/collectwise
• Machine-readable JSON: https://characterquilt.com/branding/collectwise.json
• Per-page llms.txt: https://characterquilt.com/branding/collectwise/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #E1EBFE
• accent: #111111
• background: #FFFFFF
• textPrimary: #111111
• link: #DDE8FD

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo: https://framerusercontent.com/images/HXDb1FtwEOXs111cb9tCkLalCA.png?scale-down-to=1024
• Favicon: https://framerusercontent.com/images/da36mMoBCYASjrp6SjUZwFSUBE.png
• Social card (og:image): https://framerusercontent.com/images/UaV0Smzvm24cqFDKUz5HxvrsiNo.png

UI Components

• buttonPrimary: background=#111111, textColor=#0000EE, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

CollectWise Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• CollectWise
  • Image: https://framerusercontent.com/images/UaV0Smzvm24cqFDKUz5HxvrsiNo.png
  • Source: https://www.collectwise.com/
• CollectWise
  • Image: https://framerusercontent.com/images/2wGncJDBiZSkxg2wyx6YyAozY.png?width=1457&height=1457
  • Source: https://www.collectwise.com/
• CollectWise
  • Image: https://framerusercontent.com/images/27oyk4TxqM4Gj38i9h2BemrBqc.png?width=1080&height=1080
  • Source: https://www.collectwise.com/
• CollectWise
  • Image: https://framerusercontent.com/images/IlwVtlq7T0KLFJOxixBjaHdPsE.png?width=494&height=382
  • Source: https://www.collectwise.com/
• CollectWise
  • Image: https://framerusercontent.com/images/fJ1FRypKIJl4zSUhVFvm7zIXqCQ.png?scale-down-to=512&width=778&height=395
  • Source: https://www.collectwise.com/
• CollectWise
  • Image: https://framerusercontent.com/images/WaN3UcQntN1G3DS2EgFLGmWWg8s.png?width=300&height=620
  • Source: https://www.collectwise.com/

Working with these fonts

Not found on Google Fonts? Here are some instructions that may help:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.